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Giles Sutton

In a New Twist, CEDIA Board Names Not One, But Two Interim Co-CEOs

December 2, 2020 by Ted Leave a Comment

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CEDIA, the Custom Electronic Design and Installation Association, announced earlier this week that it has named Giles Sutton, current Senior Vice President of Member Success and Sales, and Kory Dickerson, current Senior Vice President of Operations, as Interim Co-CEOs, replacing Tabatha O’Connor – the current CEO whose contract is ending in January. The Board of Directors had previously announced that it decided not to extend O’Connor’s contract, but didn’t say why. Ostensibly, the organization is still searching for a more permanent solution, but for now, we get two CEOs instead of one.

See more on this eyebrow raising CEDIA announcement…

[Read more…] about In a New Twist, CEDIA Board Names Not One, But Two Interim Co-CEOs

Filed Under: Associations, Management, News, Strategy Tagged With: CEDIA, Giles Sutton, Kory Dickerson, Tabatha O'Connor

CEDIA Propel: Member Benefit? Or Quasi-Buying Group?

November 13, 2020 by Ted 1 Comment

Last week, CEDIA announced their CEDIA Propel initiative, said to be a new “Affinity Program” designed to offer members a new kind of benefit. The announcement caught my eye almost immediately because this program is unlike other other affinity program with which I’m familiar. Typically such programs offer members benefits such as special pricing on health insurance or discounts on UPS shipping and the like. In this case, CEDIA is recommending technology brands who offer discount programs to CEDIA members on their products.

To me, this sounded at least a little bit like the kind of service provided by a buying group.

Where is CEDIA heading with Propel?…

[Read more…] about CEDIA Propel: Member Benefit? Or Quasi-Buying Group?

Filed Under: Associations, Integrators, Marketing, News, Strategy Tagged With: CEDIA, Custom Electronic Design & Installation Association, Giles Sutton, Jamie Briesemeister, Propel

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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