Strategy in TECH...
In a press release distributed Wednesday morning, Integrated Systems Events (part of Integrated Systems Europe) announced the conclusion of their annual ISE event, this year in Barcelona, Spain for the first time on June 1-2. It was a hybrid-style event, offering an online or virtual conference as well as an in-person event with exhibitors in the Fira de Barcelona exhibition center. The organizers heralded the event as helping “the industry getting back to business.”
CEDIA and the Powerhouse Alliance announced a partnership today that is designed to bring CEDIA’s professional skills training program out of their headquarters building and into a location near you. Combining the quality education of CEDIA with the 55 geographically dispersed Powerhouse Alliance member locations across the U.S., this deal dramatically expands integration techs ability to easily gain access to professional education.
CEDIA, the Custom Electronic Design and Installation Association, announced earlier this week that it has named Giles Sutton, current Senior Vice President of Member Success and Sales, and Kory Dickerson, current Senior Vice President of Operations, as Interim Co-CEOs, replacing Tabatha O’Connor – the current CEO whose contract is ending in January. The Board of Directors had previously announced that it decided not to extend O’Connor’s contract, but didn’t say why. Ostensibly, the organization is still searching for a more permanent solution, but for now, we get two CEOs instead of one.
Last week, CEDIA announced their CEDIA Propel initiative, said to be a new “Affinity Program” designed to offer members a new kind of benefit. The announcement caught my eye almost immediately because this program is unlike other other affinity program with which I’m familiar. Typically such programs offer members benefits such as special pricing on health insurance or discounts on UPS shipping and the like. In this case, CEDIA is recommending technology brands who offer discount programs to CEDIA members on their products.
To me, this sounded at least a little bit like the kind of service provided by a buying group.
