Strategy in TECH...
Integrated Systems Europe (ISE), a popular custom integration trade show that takes place in Barcelona, Spain, announced this week that the show managers have decided to postpone the event from its originally scheduled run of February 1-4, 2022 to now May 10-13, 2022. The reason for the postponement is due to the rapid rise of Omicron-variant COVID-19 infections in Spain as well as its impact on international travel overall.
Over the last few weeks, a buzz began to swirl around yet another major tech industry trade event, the NAB Show, set to run from October 9-13 in Las Vegas, NV. The buzz was a series of rumors that exhibitors may begin pulling out of the event. Then last week, major exhibitors Sony and Canon did exactly that by withdrawing from NAB Show, both citing the COVID Delta surge in infections and the need to protect their employees’ and partners’ health and well-being first and foremost.
Quickly taking their cue, the NAB announced today that the event will be canceled as “…the Delta variant has presented unexpected and insurmountable challenges for our global community.”
In a press release distributed Wednesday morning, Integrated Systems Events (part of Integrated Systems Europe) announced the conclusion of their annual ISE event, this year in Barcelona, Spain for the first time on June 1-2. It was a hybrid-style event, offering an online or virtual conference as well as an in-person event with exhibitors in the Fira de Barcelona exhibition center. The organizers heralded the event as helping “the industry getting back to business.”
Integrated Systems Europe (ISE) held a formal press conference today at 7:00AM Eastern to present more details on their plans to move ISE – the show, that is – to a new facility in Barcelona, Spain starting in 2021. Speaking at the press conference were local government officials, representatives of the owners of the ISE show (CEDIA and AVIXA), and most importantly Mike Blackman, the father of the show.
Integrated Systems Europe (ISE), the joint venture between CEDIA and AVIXA (formerly InfoComm) announced this week that the show held earlier this month set several records, including the number of exhibitors, number of new exhibitors, the number of attendees and the number of first time attendees. While CEDIA struggles to pull in 20,000 attendees, ISE tops 80,000 visitors.
