Strategy in TECH...
In a press release distributed Wednesday morning, Integrated Systems Events (part of Integrated Systems Europe) announced the conclusion of their annual ISE event, this year in Barcelona, Spain for the first time on June 1-2. It was a hybrid-style event, offering an online or virtual conference as well as an in-person event with exhibitors in the Fira de Barcelona exhibition center. The organizers heralded the event as helping “the industry getting back to business.”
Integrated Systems Europe (ISE) held a formal press conference today at 7:00AM Eastern to present more details on their plans to move ISE – the show, that is – to a new facility in Barcelona, Spain starting in 2021. Speaking at the press conference were local government officials, representatives of the owners of the ISE show (CEDIA and AVIXA), and most importantly Mike Blackman, the father of the show.
Integrated Systems Europe (ISE), the joint venture between CEDIA and AVIXA (formerly InfoComm) announced this week that the show held earlier this month set several records, including the number of exhibitors, number of new exhibitors, the number of attendees and the number of first time attendees. While CEDIA struggles to pull in 20,000 attendees, ISE tops 80,000 visitors.
