Strategy in TECH...
Next Level Distribution is reportedly planning to shut down operations after it completes the liquidation of its existing inventory, according to multiple reports. The multi-location distributor/fulfillment house of major brands of automotive and residential electronics was founded in 1993, first under the name of Audio America. In 2020 it changed its name to Next Level Distribution.
CEDIA and the Powerhouse Alliance announced a partnership today that is designed to bring CEDIA’s professional skills training program out of their headquarters building and into a location near you. Combining the quality education of CEDIA with the 55 geographically dispersed Powerhouse Alliance member locations across the U.S., this deal dramatically expands integration techs ability to easily gain access to professional education.
Just one day after we reported on layoffs at Velodyne’s audio division, we received word from the company that it is authorizing the Powerhouse Alliance, a national group of distributors, for its line of subwoofers. The agreement will make Velodyne subwoofers available to Powerhouse Alliances’ nationwide network of retailers and installers.
The industry is abuzz about the recently announced launch of a new national distributor group known as Catalyst AV. While the emergence of a new distributor group has been rumored for months, the formal announcement came out just last week. The genesis of the group, according to our sources, was a triumvirate of Wally Whinna (Chicago’s Allnet Distributing), Glen O’Brien (California’s Electronic Stockroom), and Mike Hench (Florida & Southeast’s Electronics Source).
Wally Whinna was one of the original partners of the Alliance of Value Added Distributors (AVAD), the most successful of the national distributor groups that was ultimately purchased by Ingram Micro several years ago. We spoke to Whinna about his latest venture.
