Just one day after we reported on layoffs at Velodyne’s audio division, we received word from the company that it is authorizing the Powerhouse Alliance, a national group of distributors, for its line of subwoofers. The agreement will make Velodyne subwoofers available to Powerhouse Alliances’ nationwide network of retailers and installers.
The industry is abuzz about the recently announced launch of a new national distributor group known as Catalyst AV. While the emergence of a new distributor group has been rumored for months, the formal announcement came out just last week. The genesis of the group, according to our sources, was a triumvirate of Wally Whinna (Chicago’s Allnet Distributing), Glen O’Brien (California’s Electronic Stockroom), and Mike Hench (Florida & Southeast’s Electronics Source).
Wally Whinna was one of the original partners of the Alliance of Value Added Distributors (AVAD), the most successful of the national distributor groups that was ultimately purchased by Ingram Micro several years ago. We spoke to Whinna about his latest venture.