The world of national distributor groups often resembles the ever-shifting sands of the desert – members change, vendors change, and its relative market position often changes. So it is a radically changed world in which the Digital Delivery Group (DDG) finds itself in the wake of last week’s announcement of the formation of a new national distributor group – Catalyst AV – an announcement that prominently featured the names of four DDG distributors who apparently defected to the new competitor.
The industry is abuzz about the recently announced launch of a new national distributor group known as Catalyst AV. While the emergence of a new distributor group has been rumored for months, the formal announcement came out just last week. The genesis of the group, according to our sources, was a triumvirate of Wally Whinna (Chicago’s Allnet Distributing), Glen O’Brien (California’s Electronic Stockroom), and Mike Hench (Florida & Southeast’s Electronics Source).
Wally Whinna was one of the original partners of the Alliance of Value Added Distributors (AVAD), the most successful of the national distributor groups that was ultimately purchased by Ingram Micro several years ago. We spoke to Whinna about his latest venture.