Velodyne Authorizes Powerhouse Alliance as National Distribution Partner for Subwoofers

PowerhouseAllianceLOGOJust one day after we reported on layoffs at Velodyne’s audio division, we received word from the company that it is authorizing the Powerhouse Alliance, a national group of distributors, for its line of subwoofers. The agreement will make Velodyne subwoofers available to Powerhouse Alliances’ nationwide network of retailers and installers.

See more on this new announcement from Velodyne…

On Tuesday of this week, we reported that Velodyne’s audio division had been hit with significant layoffs as the company chose to redeploy its resources to its LIDAR technology used in autonomous vehicles. Now we learn from the company that it has authorized a national group of distributors for its subwoofer line, according to a prepared press release from Velodyne.

Powerhouse Alliance, a group of 13 regionally deployed distributors with 40 warehouse locations across the 50 states, was founded in 2010 and is one of only a few major players in the national distributor group game. Run by Dennis Holzer – himself a former distributor – the group claims to be authorized for nearly 200 brands…although their website only lists about 24.

“Velodyne is pleased to make our full line of subwoofers available to the thousands of small consumer electronics retailers and professional installers around the country who rely on The Powerhouse Alliance when selecting the highest quality components for a home theater or entertainment center installation,” Rob Morse, director of Business Development for Velodyne, said in a prepared statement.

Not mentioned…

Interestingly, the Powerhouse Alliance will not carry the Velodyne line of headphones and accessories. The company offers six different series of headphones along with their full subwoofer assortment and a reasonably wide assortment of other accessories such as subwoofer amplifiers, headphone skins, installation accessories, management systems, wireless adapter, and more online at their website.

“Velodyne is both long-respected and highly regarded as a leading manufacturer of high-quality subwoofers,” Dennis Holzer, executive director of The Powerhouse Alliance said in the statement. “We believe this will prove to be a good marriage between two high-tech companies who both know how to take care of the customer.”

Connected to layoffs?…

But one thing not explained in the Velodyne press release, is whether the company’s audio division layoffs were a direct result of the decision to offer their line through the national distributor group who would, presumably, be positioned to provide support for the line.

We have reached out to the company – again – to get some answers to these and other questions. If we are successful in connecting with Velodyne management, we will update this story at that time.

To learn more about the Powerhouse Alliance, see:

To see all of the Velodyne products, visit:

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