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Bryston Launches Innovative ‘Trade-Up’ Program on Famous 4B Amplifier

June 22, 2020 by Ted 1 Comment

Bryston 4B Cubed amplifier

Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!

How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.

Learn all about Bryston’s 4B trade-in upgrade program…

[Read more…] about Bryston Launches Innovative ‘Trade-Up’ Program on Famous 4B Amplifier

Filed Under: Manufacturers, Marketing, News, Products, Promotions, Sales Tagged With: Bryston, Gary Dayton, trade-in, trade-up

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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