Strategy in TECH...
Kaleidescape announced this week an expansion of its movie server line with the new compact Terra 18TB. Positioned as a mid-level model for the brand, the Terra 18TB offers some sweet features that are sure to make it a popular option for movie fans.
Last Friday, Strata-gee broke the news that both Cheena Srinivasan and Michael Malcolm, co-founders of Kaleidescape, had left the company recently to pursue new opportunities. (A third co-founder, Dan Collens, left the company back in 2006.) Kaleidescape, the leading media server manufacturer in the upscale residential space, is an important supplier to many custom integrators, so this is a big change. Late Friday, after Strata-gee broke the news of the change, the company put out a formal statement on the situation.
Earlier this week, sources told Strata-gee that Kaleidescape co-founders Michael Malcolm and Cheena Srinivasan have left the company. Malcolm is said to have left a couple of months ago and Srinivasan reportedly left the organization just last week.
In a letter to dealers sent Thursday evening, Kaleidescape CEO Cheena Srinivasan says the company is back in business, but in a leaner, lower overhead way. The news, which the industry rumor mill was buzzing about all day Thursday, is a bit of a surprise considering the company was completely shut down just a couple of weeks ago.
We have been inundated with multiple reports that media server kingpin Kaleidescape has ceased operations as of the end of the day yesterday (Friday). Furthermore, all employees both internal and external, have reportedly been let go.
Well-known industry executive Dave Donald has left Origin Acoustics where he was Vice President of Marketing to take a position at media center manufacturer Kaleidescape. Donald left Origin approximately two weeks ago and oddly, neither company has offered any type of official announcement. We first heard about this situation from multiple sources and confirmed it with both Origin and Mr. Donald.
We’ve been hearing for weeks about an effort by media server marker Kaleidescape to quietly hire sales representative companies around the country. Not quiet anymore, Kaleidescape officially announced today that it has augmented its direct sales force with a group of eight independent sales representative companies.
We have learned today that Kaleidescape has appointed well-known industry veteran Mark Weisenberg as Kaleidescape’s new Vice President of Sales. Weisenberg replaces former VP of Sales Buzz Goddard, who left the company this past December.
Imagine, if you will, working at a company serving a channel in which yours is the only significant participant with no major competitors – you own the segment. Not only that, but dealers love your product, the press sings holy hosannas over the quality and performance of your line, a major [legal] black cloud is behind you, and the future appears to be bright. Must be an idyllic existence…right?
At Kaleidescape, Inc., the industry’s most prominent brand of media servers, it appears to be an idyllic existence only if you are one of the two founders – Michael Malcolm and Cheena Srinivasan. For other top managers, the pressure must be constant, as there appears to be a spinning revolving door – or so it would seem as we learn again this week of more top managers exiting the company.
Azione Unlimited, the retail buying group, announced this week that they have added Kaleidescape to their roster of vendors supporting the organization. According to their vendor listing on the groups website, this now brings their roster to 40 vendors with direct relationships, as well as more available through distributor partnerships.
