Strategy in TECH...
Crestron Electronics announced today that it is launching two new audio products, both part of its successful Crestron HOME residential line-up. The addition of these new models – an in-wall subwoofer developed in conjunction with partner Origin Acoustics, and a new DM NAX 4-zone streaming pre-amp – demonstrates the company’s continued commitment to further expanding their residential business.
Last week, Crestron Electronics, a leading provider of control and automation solutions, wrapped up their two-day regional show, the Crestron Next Road Trip, at the Westin Copley Place Hotel in Boston. The well-attended two-day event saw hundreds of integrators descend on Boston to participate in an event that included whole sections of their displays from the CEDIA Expo and InfoComm trade show booths and offered full-day educational courses for both their residential and commercial dealers.
Crestron Electronics, one of the industry’s most powerful home automation brands, announced today that it has launched a new line of battery-powered custom shades. While Crestron has been in the shading business for quite some time now, this new line of battery-powered shades – to my mind at least – seems perfectly suited as a complement to their burgeoning Crestron Home residential automation ecosystem.
Crestron Electronics announced this morning that it has made “the difficult decision to fully cancel our presence” at the rapidly approaching CEDIA Expo 2021, scheduled to start in just about two weeks in Indianapolis, IN. Crestron joins a long list of exhibitors who have also decided to pull out of the event, almost all due to health and safety concerns from the dramatic increase in infections and hospitalizations as a result of the rapidly spreading COVID-19 Delta variant.
Business guru Tom Peters has written a total of 18 business books selling in the aggregate more than 10,000,000 copies. But just one of those books is itself responsible for about half that total – or 5,000,000 copies. That book, In Search of Excellence, was published in 1982 in collaboration with Robert H. Waterman, Jr. and is to this day considered one of, if not the, most successful business books of all time.
I should note that neither Crestron, nor Randy Klein is featured in the book. But many of the 43 public companies that are profiled in that book as organizations that embraced processes that drive excellence would, in just a few short years after publication, fall into hard times themselves. Companies like Wang Labs, Xerox, and NCR in subsequent years were no longer excellent – and so it would seem that, as the old saying goes, “success is fleeting.”
AudioControl announced this week that it has released certified drivers for Crestron Home for its line of specialty electronics. This news means that the company’s products, already popular in home automation systems, will now integrate into the rapidly expanding Crestron Home ecosystem.
Ever since Crestron launched Crestron Home it became obvious that there had been a sea change in the company’s go-forward strategy. The new Home operating system was easier to program and deploy, more visually attractive for end-users, and more clearly differentiated from their more robust high-end programming solutions. But also, the company’s style of operation changed as well, from doing it all in-house to opening itself up to partnerships.
Now we learn of two more in a long line of technology partnerships as the company continues to evolve and propel Crestron Home down the path to becoming the dominant smart home OS in the industry. The new partnerships are with Josh.ai and Somfy, both well-regarded technology players in the custom integration channel.
Crestron formally announced today (Wednesday) the details on the 2021 iteration of its famous Crestron Masters training event, a highly popular deep-dive training initiative offered to “the AV industry’s premier programmers, designers, and salespeople.” All the cool kids will be there, and you should be too. See more below…
Just about seven weeks ago, Strata-gee told you about Crestron’s cool new TS-70R touch screen which was solidly built, exceptionally attractive for either a residential or small office setting, and provided a great control solution for the Crestron Home operating system. Now, Crestron continues their Crestron Home-specific product launches with another new product – the MM30-R Crestron Home Audio Conferencing and Control Solution.
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
