Strategy in TECH...
Crestron Electronics announced this morning that it has made “the difficult decision to fully cancel our presence” at the rapidly approaching CEDIA Expo 2021, scheduled to start in just about two weeks in Indianapolis, IN. Crestron joins a long list of exhibitors who have also decided to pull out of the event, almost all due to health and safety concerns from the dramatic increase in infections and hospitalizations as a result of the rapidly spreading COVID-19 Delta variant.
Business guru Tom Peters has written a total of 18 business books selling in the aggregate more than 10,000,000 copies. But just one of those books is itself responsible for about half that total – or 5,000,000 copies. That book, In Search of Excellence, was published in 1982 in collaboration with Robert H. Waterman, Jr. and is to this day considered one of, if not the, most successful business books of all time.
I should note that neither Crestron, nor Randy Klein is featured in the book. But many of the 43 public companies that are profiled in that book as organizations that embraced processes that drive excellence would, in just a few short years after publication, fall into hard times themselves. Companies like Wang Labs, Xerox, and NCR in subsequent years were no longer excellent – and so it would seem that, as the old saying goes, “success is fleeting.”
AudioControl announced this week that it has released certified drivers for Crestron Home for its line of specialty electronics. This news means that the company’s products, already popular in home automation systems, will now integrate into the rapidly expanding Crestron Home ecosystem.
Ever since Crestron launched Crestron Home it became obvious that there had been a sea change in the company’s go-forward strategy. The new Home operating system was easier to program and deploy, more visually attractive for end-users, and more clearly differentiated from their more robust high-end programming solutions. But also, the company’s style of operation changed as well, from doing it all in-house to opening itself up to partnerships.
Now we learn of two more in a long line of technology partnerships as the company continues to evolve and propel Crestron Home down the path to becoming the dominant smart home OS in the industry. The new partnerships are with Josh.ai and Somfy, both well-regarded technology players in the custom integration channel.
Crestron formally announced today (Wednesday) the details on the 2021 iteration of its famous Crestron Masters training event, a highly popular deep-dive training initiative offered to “the AV industry’s premier programmers, designers, and salespeople.” All the cool kids will be there, and you should be too. See more below…
Just about seven weeks ago, Strata-gee told you about Crestron’s cool new TS-70R touch screen which was solidly built, exceptionally attractive for either a residential or small office setting, and provided a great control solution for the Crestron Home operating system. Now, Crestron continues their Crestron Home-specific product launches with another new product – the MM30-R Crestron Home Audio Conferencing and Control Solution.
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
As previously reported by Strata-gee, the Crestron NEXT event of two weeks ago was a remarkable accomplishment for one company to pull off. With a full two-day agenda – Crestron NEXT offered lots of great content, such as its perspective on the tech business today, seminars on their key current tech products, and more importantly, advice on where things are going tomorrow.
Probably one of my favorite presentations was actually the closing presentation – where Ranjan Singh, Crestron’s Executive VP of Product and Technology summed up the key points of the last two days…and more importantly…offered some details on trends to watch today that will drive the future in a presentation titled “Future Innovations, Next & Beyond.” This is the kind of smart insight that most integrators never get to hear.
Creston, one of the industry’s largest and most respected brands of control and automation solutions for the residential and commercial channels, is holding their Crestron NEXT virtual event next week – and it looks extremely interesting. Taking place over two days – September 15 & 16 (yes, during CEDIA’s virtual show), there are two versions: residential and commercial.
OK…I don’t want to overstate this, but over the last few years, integration industry giants Crestron and Lutron have been…shall we say…a little competitive with each other. Maybe not directly so, but certainly there have been skirmishes over several lines of products. Over time, the two companies’ line extensions have been progressively encroaching more and more into each other’s territory.
Well, that’s over now, as Creston announced last week that it has forged “an alliance” with Lutron – integrating several of the lighting company’s products into the Crestron Home ecosystem. Dealers who sell both brands are undoubtedly rejoicing – Hallelujah! Peace has come!
