Strategy in TECH...
Crestron Electronics announced this morning that it has made “the difficult decision to fully cancel our presence” at the rapidly approaching CEDIA Expo 2021, scheduled to start in just about two weeks in Indianapolis, IN. Crestron joins a long list of exhibitors who have also decided to pull out of the event, almost all due to health and safety concerns from the dramatic increase in infections and hospitalizations as a result of the rapidly spreading COVID-19 Delta variant.
Business guru Tom Peters has written a total of 18 business books selling in the aggregate more than 10,000,000 copies. But just one of those books is itself responsible for about half that total – or 5,000,000 copies. That book, In Search of Excellence, was published in 1982 in collaboration with Robert H. Waterman, Jr. and is to this day considered one of, if not the, most successful business books of all time.
I should note that neither Crestron, nor Randy Klein is featured in the book. But many of the 43 public companies that are profiled in that book as organizations that embraced processes that drive excellence would, in just a few short years after publication, fall into hard times themselves. Companies like Wang Labs, Xerox, and NCR in subsequent years were no longer excellent – and so it would seem that, as the old saying goes, “success is fleeting.”
Crestron announced on Monday that it was joining with members of the Bargetzi family to create the Fred Bargetzi Memorial Scholarship, created to honor the memory of the company’s much-beloved and long-time Chief Technology Officer Fred Bargetzi, who passed away in January of this year. The scholarship will be for select students of Bargetzi’s alma mater, the University at Buffalo, and will serve both “to empower students at the University at Buffalo to succeed in their education by removing barrier’s from their progress”…and to offer a lasting legacy of the CTO who was so meaningful to one of this industry’s greatest technology companies.
When two power players decide to create something new together, the result could potentially shake the earth and be felt by all in the industry – especially by their competitors. Such was the first thought that came to mind when I learned that Crestron Electronics and Origin Acoustics – one, a home automation and integrated systems Jedi Master…and the other, a leading brand in premium architectural audio solutions – came together to create a new line of residential audio products under the Crestron brand.
Crestron formally announced today (Wednesday) the details on the 2021 iteration of its famous Crestron Masters training event, a highly popular deep-dive training initiative offered to “the AV industry’s premier programmers, designers, and salespeople.” All the cool kids will be there, and you should be too. See more below…
Just about seven weeks ago, Strata-gee told you about Crestron’s cool new TS-70R touch screen which was solidly built, exceptionally attractive for either a residential or small office setting, and provided a great control solution for the Crestron Home operating system. Now, Crestron continues their Crestron Home-specific product launches with another new product – the MM30-R Crestron Home Audio Conferencing and Control Solution.
BluOS, the music management and operating system that is part of Lenbrook International, announced a couple of important integration partnerships today – and in so doing, demonstrate their growing influence as a leading premium music system user interface in the industry. The company says it has new integrations with both URC and Crestron.
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
OK…I don’t want to overstate this, but over the last few years, integration industry giants Crestron and Lutron have been…shall we say…a little competitive with each other. Maybe not directly so, but certainly there have been skirmishes over several lines of products. Over time, the two companies’ line extensions have been progressively encroaching more and more into each other’s territory.
Well, that’s over now, as Creston announced last week that it has forged “an alliance” with Lutron – integrating several of the lighting company’s products into the Crestron Home ecosystem. Dealers who sell both brands are undoubtedly rejoicing – Hallelujah! Peace has come!
Crestron Electronics announced today that it is returning to the CEDIA Expo show for the first time since Strata-gee broke the news of their surprising exit from the event four years ago in 2016. This announcement marks a triumphant return for a company that has seen its residential business soar over the last few years, particularly with the launch of their Crestron Home software solution.
