Strategy in TECH...
In a dramatic move that represents a tremendous investment in consumer marketing, Savant Systems, Inc. (Savant) is piloting a second New York City showroom concept in Manhattan’s trendy SOHO district called, appropriately enough, Savant SOHO Smart Home Gallery. This new space joins the company’s long-running Flagship Experience Center, which is also in SOHO.
Nestled in the hills over the Nevada plains, not far from the bright lights of Las Vegas, Savant Systems partnered with design-led development firm Blue Heron and integrator Eagle Sentry to create what they call their West Coast Experience Center – otherwise known as a stunning residential home showcasing a million dollars worth of Savant technology (as well as a few technology partners). The ultra-modern home, clearly destined for an ultra-rich niche, featured a design that was – to my eyes – just stunning…and the installation is a true testament to Savant’s theory that installed AV should be “hidden in plain sight.”
Just last week I was an invited guest to an event that I wasn’t entirely sure would be all that exciting – yet another Zoom meeting in a year full of Zoom meetings. Or so I thought. My invitation came from industry powerhouse Savant, who wanted to host me on a virtual tour of their new Experience Center in Manhattan. Boy!…am I glad I agreed to participate….
In what constitutes just one more sign that the COVID-19 pandemic will continue to have a lasting impact on how we do business for the near-to-medium-term future, Savant has come up with a cool way to cleverly optimize the showroom experience in this new difficult environment. The company was in the process of building an all-new Savant Experience Center in New York City when the pandemic hit. Then, when construction was completed, company managers looked at each other and said, now what?
