Startup software provider TRXio announced this week that it has joined Home Technology Specialists of America (HTSA) and fully participated in the organization’s Fall Conference last month in Chicago. The move is seen as another step on the road to greater awareness and acceptance of the company’s prime offering – inventory tracking software.
Partners with KEF on Exciting Daily Drawing
Turn it On (TiO), Anuva Automation’s savvy and simple smart-home automation solution, announced today that it will have an exciting giveaway at next month’s CEDIA show in Dallas, TX. The company has partnered with KEF to offer a free daily drawing of exciting products in booth #2919.
Learn more about TiO’s big daily drawing at the CEDIA show… [Read more…] about TiO Announces CEDIA Show Giveaway
ProSource, a national dealer buying group, announced this week that it has cut a deal with DTS Inc., to partner in marketing and promoting its Play-Fi wireless music system products. DTS, which announced an expanded roster of Play-Fi participating manufacturers at CEDIA Expo, has been a bit behind other wireless makers before now, but is seen as picking up the pace of its expansion.
See more on this new partnership between DTS and ProSource… [Read more…] about DTS Partners with ProSource for National Play-Fi Marketing
Rep Firm Holds Casino Night for Major Retailer’s Sales Staff – Everyone Wins, Especially the Sponsors
Walled Lake, Michigan-based sales representative company QMI, Inc. (The QMI Group) held a Casino night on Sunday, August 23rd for the sales staff of ABC Warehouse, a large electronics and appliance retailer in the Midwest. Sponsored by Pioneer and Polk Audio, the Casino night capped a 90-day sales promotion that allowed floor salespeople the opportunity celebrate their success, blow off some steam, and earn valuable prizes.
See more about The QMI Group’s ABC Warehouse Sales Associates’ Casino Night… [Read more…] about Michigan Rep Says Betting on Retail Sales Teams is Always a Good Gamble
The folks at Anuva Automation, maker of the TiO wireless home automation solution, are getting their act together and taking it on the road – launching what they call the “Grow Your Business Tour” for dealers around the country. Kicking off today at the Anuva Innovations center in Raleigh-Durham, NC, the GYB Tour will hit 10 major markets between now and September 23rd.
See the schedule & more on this significant dealer expo and training event… [Read more…] about TiO Gets Down to Business; Launches ‘Grow Your Business Tour’
Gibson Brands took advantage of the Consumer Electronics Show in Las Vegas to make a bit of a show of their own to celebrate 120 years in business. The company, which serves up 23 different brands of musical instruments, professional audio products and, more recently, consumer electronics products, chose a unique way to mark the occasion by going “Back to the Future.”
See more on how Gibson chose to celebrate their 120-year anniversary… [Read more…] about Gibson Brands Goes ‘Back to the Future’ to Celebrate 120 Years
The DaVinci Group announced today a significant upgrade to its warranty program – already one of the best overall warranty programs available. Currently, the company offers 2-years parts and labor on all wireless products, 5-years parts and labor on all amplifiers, and an impressive Lifetime replacement warranty on all architectural speakers, volume controls, and speaker selectors. How do you improve on a solid warranty package like that?
What is The DaVinci Groups’ WarrantyPLUS™? If you’re a dealer, you’ve got to see this… [Read more…] about What’s Better Than a Warranty? The DaVinci Group Announces WarrantyPLUS
Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.
See more on this new endorsement deal… [Read more…] about Klipsch Hopes to Add a Little Luck to Their Team
Audio Associates, a prominent New York Metro and Mid-Atlantic sales representative company, announced that it will offer a seminar from well-known video specialist Joe Kane of Joe Kane Productions to the line-up at its upcoming dealer Expo scheduled for August 12 & 13 at The Seaview Hotel in New Jersey. The news dramatically ups-the-ante of the Expo’s educational sessions and will offer NY Metro and Mid-Atlantic dealers an opportunity to hear the industry’s leading expert on video technologies speak on key trends and topics.
See more on one of New York’s largest dealer events below… [Read more…] about With Expo Just Days Away, NY Rep Announces Addition of Joe Kane Seminar
As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.
But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”