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Monster Sales Declines & Losses Continue

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Sales Drop 30% But Losses Narrow in Recent Fiscal Quarter Report

Monster logoMonster Products Inc. (formerly Monster Cable) filed their latest quarterly results with the SEC showing that sales for their fiscal quarter ending June 30, 2018 declined to $9.1 million or 30.3% below the $13.1 million booked in the same quarter a year earlier. However, thanks to aggressive cost cutting, the company’s net loss narrowed to ($6.9 million) in the quarter as compared to a net loss of ($7.3 million) in the same period last year.

Monster’s declines continue, although at a slowing pace… [Read more…] about Monster Sales Declines & Losses Continue

It’s Official – Monster Money is Dead

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Monster Money logoBack in June, Strata-gee reported that Monster Products, Inc. (the former Monster Cable) had filed an S-1 registration document with the Securities and Exchange Commission, laying out its plans to launch a new cryptocurrency known as Monster Money. In addition to this, the company would offer shares in the company as well. The filing got a lot of attention at the time, in part because if successful, it would be the largest cryptocurrency launch ever to that point.

Now, I’ve learned that this initiative has been officially rescinded by the company.

See what we know about the retreat of Monster Money… [Read more…] about It’s Official – Monster Money is Dead

Is Monster Money a Massive Mistake?

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Monster Money logoEarlier this month, news broke – erupted really – that Noel Lee and Monster Products had filed a Form S-1 with the U.S. Securities and Exchange Commission to launch an ICO or initial coin offering. Their plan is to mint a new cryptocurrency called Monster Money, with an initial authorization of 500,000,000 Monster Money Tokens, of which, 300,000,000 will be offered to investors at a dollar each. This move, which seems out of the blue, caused a lot of speculation as to just what is going on at Monster – is this desperation…chutzpah…or something even darker?

Initially, Strata-gee was just going to let this story pass by. However, so many readers reached out asking for our perspective on the story that it was impossible to ignore it any longer. See our take below…

Is Monster Money a major opportunity…or a massive mistake?…

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Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

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Monster logoMonster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.

See more on Monster’s super expensive Super Bowl ad… [Read more…] about Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad