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Monster Sales Declines & Losses Continue

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Sales Drop 30% But Losses Narrow in Recent Fiscal Quarter Report

Monster logoMonster Products Inc. (formerly Monster Cable) filed their latest quarterly results with the SEC showing that sales for their fiscal quarter ending June 30, 2018 declined to $9.1 million or 30.3% below the $13.1 million booked in the same quarter a year earlier. However, thanks to aggressive cost cutting, the company’s net loss narrowed to ($6.9 million) in the quarter as compared to a net loss of ($7.3 million) in the same period last year.

Monster’s declines continue, although at a slowing pace… [Read more…] about Monster Sales Declines & Losses Continue

It’s Official – Monster Money is Dead

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Monster Money logoBack in June, Strata-gee reported that Monster Products, Inc. (the former Monster Cable) had filed an S-1 registration document with the Securities and Exchange Commission, laying out its plans to launch a new cryptocurrency known as Monster Money. In addition to this, the company would offer shares in the company as well. The filing got a lot of attention at the time, in part because if successful, it would be the largest cryptocurrency launch ever to that point.

Now, I’ve learned that this initiative has been officially rescinded by the company.

See what we know about the retreat of Monster Money… [Read more…] about It’s Official – Monster Money is Dead

Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

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Monster logoMonster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.

See more on Monster’s super expensive Super Bowl ad… [Read more…] about Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

In Search of Beats Replacement, Monster Turns to…Tumi?

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Photo of Tumi x Monster HeadphonesThe best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with me. So it caught my attention today scanning the news wire services when I saw a press release that Monster (formerly Monster Cable) was partnering with Tumi to launch a new headphone – called the Tumi x Monster – based on their existing Inspirations model.

Not exactly an intuitive choice…Monster has their reasons for partnering with the luxury travel brand… [Read more…] about In Search of Beats Replacement, Monster Turns to…Tumi?

Can a Court Decide Who Has Soul…or Sol? We’re Going to Find Out

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<February 22, 2012> Dealerscope reported on its website today that Signeo, the company that markets primarily headphone products under the brand Soul by Ludacris or “Soul,” has filed a trademark lawsuit against Sol Republic, Inc. who markets primarily headphone products under the brand “Sol.” At the root of the case is consumer confusion over the marketing of competing products that are similar in design and price containing one word brands…that are pronounced phonetically to sound identical. [Read more…] about Can a Court Decide Who Has Soul…or Sol? We’re Going to Find Out