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You are here: Home / Archives for Inspirations

Inspirations

In Search of Beats Replacement, Monster Turns to…Tumi?

October 18, 2012 by Ted Leave a Comment

Photo of Tumi x Monster HeadphonesThe best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with me. So it caught my attention today scanning the news wire services when I saw a press release that Monster (formerly Monster Cable) was partnering with Tumi to launch a new headphone – called the Tumi x Monster – based on their existing Inspirations model.

Not exactly an intuitive choice…Monster has their reasons for partnering with the luxury travel brand… [Read more…] about In Search of Beats Replacement, Monster Turns to…Tumi?

Filed Under: Brands, Industry Trends, Marketing, News, Retailers, Specialty, Strategy Tagged With: Inspirations, Monster, Monster Cable, Tumi, Tumi x Monster

Monster Announces New Monster, New Partnerships, and Mini-Fashion Show

July 4, 2012 by Ted Leave a Comment

New Monster Global VP of Marketing and Web, Tracy Benson
Tracy Benson
Monster’s New Global VP of Marketing and Web

At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Research, Shows & Events, Specialty, Strategy Tagged With: Beats by Dr. Dre, Clarity HD, HDMI, headphones, Inspirations, ISF, Joel Silver, Monster, Monster Micro, Noel Lee, Tracy Benson

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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