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You are here: Home / Archives for Tumi x Monster

Tumi x Monster

In Search of Beats Replacement, Monster Turns to…Tumi?

October 18, 2012 by Ted Leave a Comment

Photo of Tumi x Monster HeadphonesThe best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with me. So it caught my attention today scanning the news wire services when I saw a press release that Monster (formerly Monster Cable) was partnering with Tumi to launch a new headphone – called the Tumi x Monster – based on their existing Inspirations model.

Not exactly an intuitive choice…Monster has their reasons for partnering with the luxury travel brand… [Read more…] about In Search of Beats Replacement, Monster Turns to…Tumi?

Filed Under: Brands, Industry Trends, Marketing, News, Retailers, Specialty, Strategy Tagged With: Inspirations, Monster, Monster Cable, Tumi, Tumi x Monster

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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