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Monster Announces New Monster, New Partnerships, and Mini-Fashion Show

July 4, 2012 by Ted Leave a Comment

New Monster Global VP of Marketing and Web, Tracy Benson
Tracy Benson
Monster’s New Global VP of Marketing and Web

At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Research, Shows & Events, Specialty, Strategy Tagged With: Beats by Dr. Dre, Clarity HD, HDMI, headphones, Inspirations, ISF, Joel Silver, Monster, Monster Micro, Noel Lee, Tracy Benson

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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