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You are here: Home / Archives for Super Bowl

Super Bowl

Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

February 1, 2018 by Ted 6 Comments

Monster logoMonster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands a king’s ransom in fees for advertisers, reportedly $5 million for a 30-second spot according to Sports Illustrated. Monsters ad? A full 60-second spot.

See more on Monster’s super expensive Super Bowl ad… [Read more…] about Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

Filed Under: Brands, Manufacturers, Marketing, News, People, Promotions, Shows & Events, Strategy Tagged With: Beats, litigation, Monster, Monster Cable, Monster Products, Noel Lee, Super Bowl

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

February 6, 2013 by Ted Leave a Comment

Graphic of Super Bowl LogoSince this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.

See the Top 10 Super Bowl Ads, as rated by CONSUMERS here… [Read more…] about Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Filed Under: Brands, Marketing, Research, Shows & Events, Strategy, Survey Tagged With: Ace Metrix, American Dairy Association, Bud Light, Budweiser, Calvin Klein, Coca-Cola, Doritos, GoDaddy.com, Mercedes Benz, Mio, NFL, Stevie Wonder, Super Bowl

Super Bowl Ads – Most Were Not So Super

February 9, 2012 by tjgreen82 Leave a Comment

SuperBowlLogo<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super

Filed Under: Brands, Marketing, Strategy Tagged With: 3D, Act of Valor, Acura, ads, advertising, Anjelica Huston, Audi, Awake, Best Buy, BMW, Borat the Dictator, Bridgestone Tire, Cadillac, CareerBuilder, Cars.com, Chevrolet, Chevy, Chrysler, CR-V, Dog Strikes Back, Doritos, Dr. Seuss, Droid, E*trade, Fiat, Ford, formulaic, Galaxy Note, GI Joe, Giants, Glee, GoDaddy.com, Hollywood, Honda, Hyundai, It's Halftime America, John Carter, Kia, Lexus, Motorola, NFL, NSX, PETA, Razr, Safe House, Samsung, Silverado, Star Wars, Steven Spielberg, Super Bowl, the Avengers, the Lorax, The Voice, Toyota, Transformers, Volkswagon, VW, Word with Friends

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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