Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading

Super Bowl Ads – Most Were Not So Super

<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants … Continue reading