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Question: Think about 100 of your best customers. If that group of 100 good, loyal customers had one bad experience with your company, how many of them do you think you would lose? A couple? Maybe 10%? You will find … Continue reading
Category Archives: Survey
We live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, … Continue reading
Stunning Reversal for Once-Loved FANG Brand Facebook finds themselves square in the middle of a political and public relations fire storm, as news of the firms connection to Cambridge Analytica and the harvesting of the personal data on at least … Continue reading
A Drop So Surprising that Reuters Deems it Newsworthy Reuters is reporting that the Apple and Google brands both saw precipitous drops in their brand reputation in the latest version of an annual survey conducted by the respected Harris Poll. … Continue reading
Survey Shows Concern about Smart Device Security is Global New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. … Continue reading
A new survey conducted by the CTA just this past September shows what tech products consumers are planning to buy to give as gifts for under the Christmas tree this year. And yes, we find the order of priority of … Continue reading
Consumer’s Front Door an Impenetrable Barrier to Online Delivery People Gifted visionaries like Jeff Bezos can image amazing products and convenient services. For example, like designing the world’s easiest online shopping site…and, dreaming of having consumers purchase goods online to … Continue reading
Majority Say They Use Smart Speaker to Shop New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products … Continue reading
At CEDIA 2017 CEDIA and Home Advisors partnered to present the results of a recent member survey on the Smart Home market that the two parties collaborated on recently. The results were interesting although not particularly surprising or earth shattering. … Continue reading
For years now, the single greatest driving force behind the entire consumer electronics industry has been the vibrant, forceful growth in sales of television sets. Now, in a surprising new report, we learn that American consumers are beginning to wean … Continue reading