Strategy in TECH...
For the first time in quite a while, CEDIA released the results of a new market study that helped to illuminate where the market is at today. There were, as usual, some significant surprises presented – perhaps the first was an interesting change in methodology that may perhaps serve to deliver a clearer view of key market data.
In spite of the fact that the economy is continuing to grow as it powers away from the days of COVID shutdowns, a preliminary November reading of consumer sentiment shows a dramatic drop to a 10-year low, as consumers fret about growing inflation. While economists have long warned that transitory inflation would be a temporary part of our overall economic recovery, consumers are clearly concerned that this inflation may be hanging around for a while and it is already crimping their lifestyle.
In a survey by the National Association of Business Economists, a strong majority of all businesses – fully 58% – reported that they raised the wages they paid to employees in the third quarter, as reported by AXIOS. Nearly the same number say they will raise wages yet again in the coming months. While the news has some positive elements, especially for workers (like the smiling employees above), it definitely has some economists worried.
Many political observers have declared the end of bi-partisanship, as the political right and left seem further apart than ever before in the history of the country. Yet there is one area where both parties agree, it is time to rein in the big tech players. Ironically, in a new poll of the 15 most trusted brands in the world, we find a lot of tech represented – including some of the Big Tech players. Is Congress out of step with the American people? And how important is “trust” to a company or brand anyway?
New research from global researcher IPSOS and published by Quirks shows Americans are anxiously anticipating the post-pandemic period with a strong desire to reconnect with a ‘normal’ lifestyle. What do they crave? In some cases, the answer to that is predictable – and in other cases the answer is a surprise. But I found one thing interesting, the mood of their answers changes dramatically when Americans are asked about the topic of returning to work.
Here’s some good news! In a report by the National Association of Home Builders’ writer Fan-Yu Kuo, we learn that consumer confidence in March jumped to its highest level in a year. This is the second month of increase for consumer confidence, after a more modest increase in February. This mini-trend suggests that confidence is building in consumers about their future…after a rough year.
A new Axios-Ipsos poll has shown a marked turn towards more consumer optimism in American’s attitude about the condition of their lives under COVID. They are becoming dramatically more hopeful as the administration takes actions to step-up the availability of vaccines.
A new poll shows that the latest flare-up of COVID-19 – which is generating infections, hospitalizations, and deaths at a rate that exceeds those of the worst of readings from this last Spring – are causing an outbreak of another type…anxiety and dread amongst consumers. This sobering data suggests that an increase in anxiety in consumers could result in stalling our economic recovery.
Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link as it will add context to the follow-up survey discussed here. And this time we learn that things have definitely changed in just five short weeks. In a nutshell, survey respondents report that the impact of COVID-19 this time around is much greater than in March.
This week, Strata-gee launched a survey designed to get a sense of the level of impact on Tech businesses by the coronavirus COVID-19 pandemic now sweeping across the United States and the globe. Thinking that the timing of this survey was very early in the spread of the epidemic and likely to reveal a calm baseline reading, respondents surprised us with results that are fairly dramatic and showed that many are already feeling the impact.
