Why Consumers Don’t Like to Shop at Retail Anymore

New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Have the Tables Turned? Internet Users Research Online, Buy In Store

The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading

CTA Predicts Record Black Friday Week

Nearly 50% of the Entire U.S. Population Will Buy Tech Then In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black … Continue reading

New Size & Scope Survey Results Released at CEDIA 2016

As is their normal practice, CEDIA released selected results from their 2016 Size and Scope of the Residential Electronic Systems Market survey in their booth during CEDIA 2016. The presentation this year, like last year, was made by Dave Pedigo. … Continue reading

New Research: Netflix is the #1 Choice for TV Viewing

Baby Boomers Finally Hop on the Streaming Bandwagon In a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for … Continue reading

CEDIA Releases Key Findings of Size & Scope Survey and They are Surprising

As is their normal practice at the annual Expo, CEDIA released key results from their annual Size and Scope of the Residential Electronic Systems Market survey which is conducted in conjunction with Parks Associates. However, what is not normal is … Continue reading