Strategy in TECH...
Here’s some good news! In a report by the National Association of Home Builders’ writer Fan-Yu Kuo, we learn that consumer confidence in March jumped to its highest level in a year. This is the second month of increase for consumer confidence, after a more modest increase in February. This mini-trend suggests that confidence is building in consumers about their future…after a rough year.
A new Axios-Ipsos poll has shown a marked turn towards more consumer optimism in American’s attitude about the condition of their lives under COVID. They are becoming dramatically more hopeful as the administration takes actions to step-up the availability of vaccines.
A new poll shows that the latest flare-up of COVID-19 – which is generating infections, hospitalizations, and deaths at a rate that exceeds those of the worst of readings from this last Spring – are causing an outbreak of another type…anxiety and dread amongst consumers. This sobering data suggests that an increase in anxiety in consumers could result in stalling our economic recovery.
Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link as it will add context to the follow-up survey discussed here. And this time we learn that things have definitely changed in just five short weeks. In a nutshell, survey respondents report that the impact of COVID-19 this time around is much greater than in March.
This week, Strata-gee launched a survey designed to get a sense of the level of impact on Tech businesses by the coronavirus COVID-19 pandemic now sweeping across the United States and the globe. Thinking that the timing of this survey was very early in the spread of the epidemic and likely to reveal a calm baseline reading, respondents surprised us with results that are fairly dramatic and showed that many are already feeling the impact.
On Monday, all Strata-gee SYNCH subscribers received an invitation to participate in a survey from me titled COVID-19 Impact on Tech. I am seeking your help in better understanding the impact of this strange new normal of pandemic propagation in which we all find ourselves trapped. Many of you immediately responded and I thank you so much for that. But more responses are needed…
A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read below to see the results of this surprising poll…
There are a lot of people excited about facial recognition, but so far the most aggressive experimenters (aside from law enforcement) have been marketers. This is especially true of retailers who see a lot of opportunity to exploit the technology to enhance in-store experiences, conduct research, or to stop shoplifters. Yet new polls show that consumers are truly creeped out by facial recognition, and privacy groups, consumer advocates, and even some regulators are coming out against it the technology.
New data from multiple sources are increasing economists concerns of an economic downturn within the next two years – perhaps even later this year. The latest readings on consumer confidence/sentiment and existing home sales show sharp downturns, sparking new debates on the real health of the economy.
Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously so, considering how strong the economy seems to be at the moment.
