Strategy in TECH...
On Monday, all Strata-gee SYNCH subscribers received an invitation to participate in a survey from me titled COVID-19 Impact on Tech. I am seeking your help in better understanding the impact of this strange new normal of pandemic propagation in which we all find ourselves trapped. Many of you immediately responded and I thank you so much for that. But more responses are needed…
A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read below to see the results of this surprising poll…
There are a lot of people excited about facial recognition, but so far the most aggressive experimenters (aside from law enforcement) have been marketers. This is especially true of retailers who see a lot of opportunity to exploit the technology to enhance in-store experiences, conduct research, or to stop shoplifters. Yet new polls show that consumers are truly creeped out by facial recognition, and privacy groups, consumer advocates, and even some regulators are coming out against it the technology.
New data from multiple sources are increasing economists concerns of an economic downturn within the next two years – perhaps even later this year. The latest readings on consumer confidence/sentiment and existing home sales show sharp downturns, sparking new debates on the real health of the economy.
Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously so, considering how strong the economy seems to be at the moment.
A smart speaker that argues like family…virtual assistant devices that understand your mood at any moment you wish to speak with and use them – budding futurists are predicting these 2019 consumer technology trends and more as part of a new report from Ericsson’s ConsumerLab consumer research division. The new report, logically titled the 10 Hot Consumer Trends 2019 is based on the insights and predictions of 5, 097 global advanced internet users in metro markets that demographically represent nearly 34 million early technology adopters.
New research put out by the National Association of Realtors looks at the impact of technology on the real estate market. In particular, the study, called Real Estate in a Digital Age, contemplated how technology has impacted the buying process – and how different generations of buyers use technology when looking for a home.
In what some might view as a startling result, new research from GfK reveals that a majority of consumers (52%) said that they prefer to install their own smart home products. This result is substantially higher than the percentage of consumers who said this (43%) the last time this survey was done in 2015.
You will find more infographics at Statista
As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what Strata-gee has previously reported, that people use smart speakers more for listening to music, than for any other task…including voice-control of their home automation solutions.
