Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously … Continue reading
As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what … Continue reading
After years of shocking privacy breaches and the more recent Facebook/Cambridge Analytica scandal, consumers are becoming more and more concerned about the security of their personal data. This attitude is reflected in new privacy research survey in which a majority … Continue reading
My grandparents lived through the Great Depression (1929-1939) and it changed their lives forever. As kids, we used to think they were weird. They never threw anything away. Bent nail? “I can hammer it straight again!” Small amount of left-over … Continue reading
In a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to … Continue reading
The TV Set is Losing Its Position as Top Entertainment Device In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just … Continue reading
Nearly 50% of the Entire U.S. Population Will Buy Tech Then In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black … Continue reading
A new survey from Cohn & Wolfe – and discussed on MarketingCharts.com – suggests a possible sea change in the expectations of your customers as to the behavior of your company. We’ve seen some other similar surveys…and if you haven’t … Continue reading