The Greatest Barrier to ‘Smart Home’ Adoption is Complexity, New Study Shows

Lots of studies have shown that consumer adoption of various smart home technologies and devices is growing…and that is undoubtedly true. But a new study shows that adoption is not as strong as it could be but for the complexity … Continue reading

CEDIA 2019: Soundbars Here…Soundbars There…Soundbars Everywhere

The assimilation of the custom integration industry by the once-reviled, now embraced soundbar is almost complete. And on the advent of another CEDIA Expo, yet another round of announcements of new soundbar products came rolling out. While this fact is … Continue reading

Shocking Results for Tech in New Brand Reputation Poll

A newly created poll by Axios and The Harris Poll reveals what Americans think of the reputation of the top 100 most visible companies in the U.S. Tech, as you might imagine, was well represented here, and this poll bared … Continue reading

New Poll Shows Consumer Mood is Mixed

Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously … Continue reading

New Study Says Voice-Controlled Assistants Aren’t Used Daily

As more research continues to emerge on consumer utilization of voice-controlled devices, it becomes clear that there are still impediments to end-users utilizing their voice-control capabilities regularly, according to research by Social Lens. A separate study by Nielsen reaffirms what … Continue reading

Study Shows People Value Their Data Over Their Car

After years of shocking privacy breaches and the more recent Facebook/Cambridge Analytica scandal, consumers are becoming more and more concerned about the security of their personal data. This attitude is reflected in new privacy research survey in which a majority … Continue reading

New Study Shows Surprising Resilience of Retail Shopping

In a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to … Continue reading

More Consumers Prefer to Watch TV Shows on Computers, Than on TVs

The TV Set is Losing Its Position as Top Entertainment Device In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just … Continue reading

CTA Predicts Record Black Friday Week

Nearly 50% of the Entire U.S. Population Will Buy Tech Then In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black … Continue reading