If you are like many of our readers, you are either a custom integrator or specialty AV retailer who serve the Affluent ($75,000 per year income and up) market. Two new pieces of market research provide colorful illumination of the holiday shopping plans of Affluents for this coming holiday season.
In news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…
Learn more about this latest research on Affluents, likely the target end-user for many of us… [Read more…] about Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.