In new data from eMarketer, we learn that digital audio continues to grow even in the wake of a global pandemic. And by grow, they mean that the time users spend listening to this type of content continues to increase. Early in the pandemic, this didn’t necessarily look like it would be the case, as homebound consumers turned to traditional TV or social media (or both) leading many researchers to suggest digital audio would lose some ground.
For the first time ever in history. consumers in the US are spending more time on their mobile devices than they are with viewing programming on their televisions. For decades now, TV has dominated consumer’s time and attention… Now, those days are gone.
See more on consumers shifting to mobile…[Read more…] about A New Consumer First – Mobile Overtakes TV
Survey Shows Concern about Smart Device Security is Global
New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.
See more on this latest research… [Read more…] about Consumers Deeply Worried IoT is Prone to Hacking
New research that came out at the end of last year shows that most small businesses are turning to social media as their top marketing tactic. This relatively new form of marketing has seen its adoption soar recently, but this is the first time we’ve seen it ranked as the top choice of small businesses.
See more on this dramatic shift in small biz marketing approach… [Read more…] about Small Businesses Pick Social Media as Top Marketing Tactic
New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.
See this latest research showing where retail is “dropping the ball”… [Read more…] about Why Consumers Don’t Like to Shop at Retail Anymore
Did the 2016 Presidential Election Impact Consumer Trust?
Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Eye-Popping Effectiveness Stats
Market researcher eMarketer reports that the latest research on marketing trends for small to medium sized businesses (SMBs) – and in this case, retailers – shows that email marketing remains the top tactic for both customer acquisition and retention. This research, pushes back the notion expressed by some, that email is losing momentum.
See more on why you should be using email to attract and retain customers… [Read more…] about Email Marketing Remains Tops For SMBs
In news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…
Learn more about this latest research on Affluents, likely the target end-user for many of us… [Read more…] about Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping
Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to digital media such as websites, email marketing, paid search marketing, social media marketing, and more.
But how does traditional print and broadcast media fit into our new digital marketing world?… [Read more…] about Where Do Consumers Prefer to See Advertisements?
<December 28, 2011> Earlier this month, eMarketer released a report showing that online video viewing has reached a key milestone with more than 50% of the entire U.S. population watching video on the Internet. And the market research company forecasts that the trend will only continue to rise over the next three years. [Read more…] about More Than 50% of All Americans View Online Video