Why Consumers Don’t Like to Shop at Retail Anymore

New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

Email Marketing Remains Tops For SMBs

Eye-Popping Effectiveness Stats Market researcher eMarketer reports that the latest research on marketing trends for small to medium sized businesses (SMBs) – and in this case, retailers – shows that email marketing remains the top tactic for both customer acquisition … Continue reading

Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping

In news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with … Continue reading

Where Do Consumers Prefer to See Advertisements?

Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to … Continue reading