In new data from eMarketer, we learn that digital audio continues to grow even in the wake of a global pandemic. And by grow, they mean that the time users spend listening to this type of content continues to increase. Early in the pandemic, this didn’t necessarily look like it would be the case, as homebound consumers turned to traditional TV or social media (or both) leading many researchers to suggest digital audio would lose some ground.
Researcher Credits Audio Hardware for Helping ‘Catapult Engagement’ & Consumption
New research from Nielsen reinforces an important point for those of us in the residential home entertainment systems – no matter what the platform, Americans have an ‘unwavering love for music.’ File this report in the “Good News” department.