Strategy in TECH...
OSD Audio, a specialty supplier of a wide assortment of audio solutions, continues to expand their offerings with new subwoofers, amplifiers, and streaming devices shown at last month’s 2019 CEDIA Expo. The company also featured a dramatic 7.3.4 Dolby Atmos theater system which not only showcased their new Trevoce12 subwoofers (three of them, no less) but also their monster Theatro X11 amplifier with 11-channels of 380 wpc. To say it just about knocked my socks off would be an understatement.
In consumer electronics, we tend to find products separated into certain ranges or categories, largely based on the intended target market. There are high-end/high-performance products targeted for audio aficionados (aka audiophiles) that tend to be better performing, but at a higher price. And then there are inexpensive items targeted to the mainstream consumer who likes the looks or features – such as a nostalgia look – but isn’t willing to pay much extra for performance…because that’s not necessarily their “thing.”
But like “East” and “West,” these two things almost never meet together in one product. Never, that is, until product design expert Hiro Ogura launched his Voiz lossless streaming smart speaker.
On Tuesday, Lenbrook invited members of the media to an “intimate album listening party” in Manhattan’s trendy Soho district. Despite the fact that the weather was less than cooperative – with warm, extremely humid temps, and at times torrential rainfall – there was an bar and hors d’oeuvres, which is always a strong draw. Maybe a strong enough draw to entice an editor from New Jersey into Manhattan in the traffic and the rain!
But this listening party turned out to be a bit of a preview opportunity for an interesting and relatively new product – a streaming amplifier. And not just any streaming amplifier, mind you – but a streaming amplifier being launched in the NAD Master series. That got my attention…
New research from Nielsen reinforces an important point for those of us in the residential home entertainment systems – no matter what the platform, Americans have an ‘unwavering love for music.’ File this report in the “Good News” department.
THX announced this week that it has joined the Streaming Video Alliance, an organzation that addresses ongoing video streaming issues through the development of best practices. THX says it is “uniquely qualified to make significant contributions to the Alliance.”
As we recently told you, Russound has announced that it would be launching a line of 70-volt products designed to facilitate integrators’ entry into the commercial market. Now the company has released more details on just what their 70-volt offerings will include – and it appears to be a solid first step into the more commercial business.
