Strategy in TECH...
On Tuesday, specialty voice control supplier Josh.ai held an event they called their “keynote” which turned out to be a very professionally produced video presentation of a significant product launch for the company. In this presentation, the company Founder and CEO Alex Capecelatro shared his thoughts on smart home technologies, including the thought that smaller is better when it comes to smart home devices.
And with that, Capecelatro introduced their new Nano and Core products.
In consumer electronics, we tend to find products separated into certain ranges or categories, largely based on the intended target market. There are high-end/high-performance products targeted for audio aficionados (aka audiophiles) that tend to be better performing, but at a higher price. And then there are inexpensive items targeted to the mainstream consumer who likes the looks or features – such as a nostalgia look – but isn’t willing to pay much extra for performance…because that’s not necessarily their “thing.”
But like “East” and “West,” these two things almost never meet together in one product. Never, that is, until product design expert Hiro Ogura launched his Voiz lossless streaming smart speaker.
One of the more interesting conference panels that took place at CE Week last week in the Jacob Javitz Center in Manhattan was a panel called, “Listening in the Living Room: How Smart Speakers are Striving to Be the Next Great Planform.” This panel featured Gary Schultz, Director, Business & Product Development, SDI Technologies Inc, the parent company of iHome and Andrew Vloyanetes, Sonos’s sales manager. The panel was moderated by John Quain, a contributor to The New York Times.
Some of what this panel had to say was in line with what you might expect – they are both pretty high on smart speakers and the category’s conjunction with voice control.
