Strategy in TECH...
Two new research reports from two different research groups came to basically the same conclusion – smart speakers (and IoT devices) show no signs of slowing down with eye-popping growth rates in just the last two years. One of the researchers, Comscore, is calling the trend, “The Smart Speaker Frenzy.”
The latest data from market research firm Strategy Analytics shows that Amazon is still the king of the smart speaker market – selling more smart speakers than anyone else. But the data also showed something else rather surprising – Google has substantially closed the gap between it and Amazon, coming within about 5.5% of Amazon’s market share numbers in the all-important fourth quarter selling season.
In a new analysis by eMarketer, we learn that Google has made significant inroads into the smart speaker market, causing Amazon’s Echo to begin to lose market share. So far, they remain the number one smart speaker, but projections show continued erosion, as consumers are embracing Google’s, as well as other’s, smart speaker options on the market.
New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products at ever-decreasing prices – they are a Trojan horse. The data also shows the remarkably rapid adoption of the technology in just a couple of short years.
After many months of rumors and promises, Sonos announced today the new Sonos One, their first wireless speaker with voice-control capabilities built-in – in other words, its first smart speaker. And we have to say, Sonos was pretty smart about how they approached the smart speaker market.
