
This has to rank up there with one of the most spectacular product failures in tech history. According to leaked documents acquired by Insider, Amazon’s “Worldwide Digital” unit – the unit that includes Echo smart speakers, Alexa voice technology, and Prime Video streaming – lost over $3 billion in just the first quarter of this year. It is on pace to lose $10 billion for the year and the company has announced its largest layoffs ever – cutting more than 10,000 jobs…many targeted to hit this division specifically…as Amazon reorients their business strategy.