THX announced this week that it has joined the Streaming Video Alliance, an organzation that addresses ongoing video streaming issues through the development of best practices. THX says it is “uniquely qualified to make significant contributions to the Alliance.”
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Founded thirty years ago, THX created a series of certification standards – first for commercial cinemas, then for home theater equipment – to help create and maintain a high quality movie audio experience. Since that time, it has expanded its scope into a wider range of entertainment products and experiences for consumers.
Now the organization is participating in the Streaming Video Alliance (SVA), a broad-based group with members drawn from the entire video chain ecosystem that have come together to develop best practices to ensure consistent high-quality streaming services. Members of the SVA include: Comcast, Fox Networks, Cisco, Charter Communications, Ericsson, IBM, Intel, NBC Universal, Nokia, Sky, Verizon, Yahoo, Level 3, Hughes, Adobe, and more.
Will Propose, Not Set, Technical Standards
Although the SVA has several “working groups,” it will not set technical standards, but rather will propose standard definitions to the various standards organizations that currently exist to oversee and set them. However, the organization will create and share a set of best practices designed to ensure a better viewing experience for streaming video.
THX, because of its extensive experience in setting quality standards, says it is uniquely qualified to contribute to the SVA. They intend to participate in several of the SVA workgroups, such as the one centered on Quality of Experience – a key component of THX’s Streaming Certification Program.
Demand Grows Every Day
“By joining the Streaming Video Alliance, we can provide our expertise and insights in the streaming space,” said Ty Ahmad-Taylor, THX CEO & President in a prepared statement. “THX just launched a new audio and video Streaming Certification Program with Conviva earlier this year. This partnership supports our continued efforts to establish new standards for quality in the streaming world – a market where mainstream audiences are increasingly consuming media today.”
With demand for online content consumption continuing to grow daily, there is precious little guidance for streaming service providers to allow them to offer a broadcast quality experience for users. The SVA was formed to address that reality by tackling the many critical challenges that providers regularly face.
“We welcome THX to the Alliance. They join leading organizations from across the industry to help the Alliance shape the future of online video by collaborating, discussing and planning how the video ecosystem can operate openly and scale to best meet consumer demand,” said Jason Thibeault, Executive Director, Streaming Video Alliance in the same prepared statement.
Learn more about the Streaming Video Alliance by visiting: streamingvideoalliance.org.
Find out more about THX at: www.thx.com.