Lenbrook Previews NAD M10 Hi-Res Streamer to NY Press

Lenbrook's Greg Stidsen presenting the NAD M10 BluOS Streaming Amplifier

On Tuesday, Lenbrook invited members of the media to an “intimate album listening party” in Manhattan’s trendy Soho district. Despite the fact that the weather was less than cooperative – with warm, extremely humid temps, and at times torrential rainfall – there was an bar and hors d’oeuvres, which is always a strong draw. Maybe a strong enough draw to entice an editor from New Jersey into Manhattan in the traffic and the rain!

But this listening party turned out to be a bit of a preview opportunity for an interesting and relatively new product – a streaming amplifier. And not just any streaming amplifier, mind you – but a streaming amplifier being launched in the NAD Master series. That got my attention…

See NAD’s interesting new M10 Masters Streaming Amplifier…

For anyone who knows me, I am not a particularly trendy guy. But I have to admit, the facility Lenbrook chose for this event was pretty cool. It provided plenty of space for a party of this size, and included chic furnishings, lots of artwork, and the requisite uniquely hip knick-knacks – such as a cabinet full of antique clocks, updated with digital signage welcoming the press.

We didn’t know it, but this was a bit of foreshadowing of what we were about to learn – that the old can be adapted by technology to the new norms. In this case, we were to see a completely new interpretation of the age old stereo listening system – NAD’s new M10 high resolution streaming amplifier.

The Challenges of Marrying ‘Specialty’ & ‘Digital’

For some time now, Strata-gee has been watching Lenbrook closely. For years they’ve been a leading specialty brand whose emphasis was always on sound quality – but today’s digital world is a bit of a challenge for long time audio specialists like NAD and PSB, Lenbrook’s top brands.

photo of the Soho studio where the Lenbrook press party was held to introduce the NAD M10 streaming amplifier
The Soho studio where Lenbrook’s NAD M10 press party was located. I was pretty much the first person to arrive, so here we are awaiting further arrivals to start the program.
[Click to enlarge]

Today’s younger listeners tended to embrace convenience – with easily shared music files, often of compromised sound (hello low-res mp3 files!) – over quality. Where did all the audio enthusiasts go?

Another shot of the Soho studio where the NAD M10 was introduced to the media
The crowd is starting to pick up, but we have a ways to go. Is that a disco ball? [Click to enlarge]

Lenbrook Pursues ‘Audiophile 2.0’

Lenbrook has declared war on sonic mediocrity and launched an all out effort to modernize the specialty audio segment by not only upgrading their existing lines to add in more digital convenience and flexibility while maintaining their high standard of audio quality…but they also launched an entirely new brand – Bluesound. Like planting a flag on the moon – Bluesound was a mighty declaration of their intent to change the face of today’s diminished specialty segment.

Lenbrook's Greg Stidsen talks about their journey into designing NAD products for the digital realm
Lenbrook’s Greg Stidsen talks about the journey the company took in creating new specialty audio products for today’s ‘digital natives’ that meld the flexibility of digital with quality audio [Click to enlarge]

Lenbrook was on a mission – to define audiophile 2.0. In other words, can products be designed and successfully marketed in a newly identified niche combining the convenience, ease of use, and easy sharing of digital music…with upgraded sound quality and robust construction for long-lived superior performance?

Leading the Charge as Others Join the Fray

I suspect it’s been a bit of a bumpy road for Lenbrook as it always is for the pioneers of a new concept. But one has to look no further than the recent launch of Bowers & Wilkins Formation wireless multiroom music systems to find another major player who has identified the same opportunity.

Greg Stidsen talks about MQA and high-res streaming with Tidal and Qobuz through the NAD M10
Stidsen tells reporters that the NAD M10 supports MQA and high-res music streaming through Tidal and Qobuz. It also uses the BluOS operating system for integration into a whole house wireless multiroom music system [Click to enlarge]

“The digital revolution changed more than just how the music was recorded – because when we went to the smartphone and the internet…everything changed. Not only did the way music was recorded change, but the way that we consumed it changed.

Greg Stidsen, Lenbrook Chief Technology Officer

Speaking with reporters, Lenbrook Chief Technology Officer Greg Stidsen noted that the world began to change with the advent of digital, saying that the iPod got the music from you computer into your pocket – a major hardware change. But the manner in which consumers consumed music changed as well – “where music became more of a background activity and less of sitting down and concentrating…and really, really listening.”

Lenbrook ‘Did Some Soul Searching’

Lenbrook, he says, “did some soul searching” during this transformation. They decided they wanted to approach this changed market, “but address it from an audiophile or audio/musical perspective,” Stidsen said. Adding, “We wanted to make some digital products that really expressed the same values we had when we made traditional hi-fi…and express it in the new world and adopt our brand values – which are really performance first, simplicity (we don’t like to over-complicate things), and we like to sell things at affordable prices.”

For Lenbrook, the lessons they’ve learned throughout this process has informed almost all of their product direction since they embarked on this journey. Says Stidsen, “We’ve embraced digital technology.” And the new M10 BluOS Streaming Amplifier is the latest example of that.

Small Size, Big Sound

While the M10 form factor I observed was relatively small…the quality and volume of the sound was plenty big. The M10 offers 100 watts/channel of power. “And that’s NAD power,” Stidsen said in his presentation to the assembled media in a reference to NAD’s history of conservative power ratings and highly dynamic amplifier designs. The M10 utilizes their HybridDigital amplification topology centered around the HypeX nCore amplification stage.

NAD M10 Streaming Amplifier features a full color TFT screen for beautiful album art and control clarity
The NAD M10 features a full color TFT screen for beautiful album art and control clarity [Click to enlarge]

NAD says the M10’s amp can handle any speaker you’d like to throw at it. The company quotes Dynamic Power – an NAD hallmark – of 160 watts at 8 ohms and 300 watts at 4 ohms.

Hi-Res Streaming – Because Quality Matters

The M10 offers high-res audio via MQA and supports no fewer than 15 streaming music services – including Tidal, which supports MQA high-res streams; Qobux, which also supports high-res streams…and a plethora of others. Almost assuredly, they support your favorite music streaming service.

NAD's M10 offers tons of connectivity as can be seen here
Tons of connectivity, both wired and wireless, means the M10 can handle just about any system configuration [Click to enlarge]

The Lenbrook CTO notes that everything you need to control can be accessed from the front panel. The M10 also has inputs for just about anything you’d like to connect to it – both via wired connections and by wireless streaming from your smartphone or the internet. Your phone becomes a remote control to operate the unit as well. Everything on the front panel of the unit is also on your phone or tablet…whether iOS or Android.

Integrates into Any Smart Home System

NAD says the M10 is smart, and can be easily integrated into a smart home. It supports Amazon Alexa voice control…and it supports Siri through Apple AirPlay 2 integration. The M10 also supports many of the top control and automation systems such as Crestron, Control4, RTI, URC, Elan, Lutron, and iPort.

I was pleasantly surprised to learn that the M10 includes Dirac Live Room Correction technology that allows the unit to adjust its sound output to the peculiarities of your specific room. This requires a one-time setup with a calibrated microphone that modifies the output signal to adjust for the unique attributes of frequency peaks and valleys presented by your room acoustics. Dirac is unique as it not only adjusts frequency anomalies, but timing anomalies as well. This results in a more focused and precise soundstage.

BluOS, the company’s proprietary operating system developed for the Bluesound brand, is also included – so your M10 can become fully accessible as part of your whole house wireless music listening system.

Photo of M10 front panel with screen set to show analog level meters
I’m a sucker for big analog (looking) level meters! [Click to enlarge]

Selected Specifications

  • POWER: 100w/ch
  • DISTORTION: <0.03%
  • SIGNAL-TO-NOISE RATIO: >85dB (A weighted)
  • DYNAMIC POWER: 160w (8-ohms), 300w (4-ohms)
  • FREQUENCY RESPONSE: 20Hz – 20kHz (+/-0.06dB)
  • CHANNEL SEPARATION: >75dB (1kHz), >70dB (10kHz)
  • SAMPLING RATE: up to 32 bit/192kHz PCM
  • BIT DEPTHS: 16-24
  • DIMENSIONS: 8 1/2″ x 3 15/16″ x 10 1/4″
  • WEIGHT: 11 lbs.

Key Features

  • HybridDigital nCore amplifier topology
  • 32-Bit/384kHz ESS Sabre DAC
  • 1GHz ARM CORTEX A9 Processor
  • Dirac Live Room Correction
  • Color TFT display
  • Supports Amazon Alexa Voice Control Skills
  • AirPlay 2 Integration
  • Supports Siri Voice Assistant (via AirPlay 2)
  • 2-way Qualcomm aptX HD Bluetooth
  • NFC Bluetooth pairing (w/compatible devices)
  • BluOS multi-room compatible
  • Gigabit Ethernet
  • HDMI eARC, USB Typ A Input
  • Stereo Line Inputs, Coax/Optical Inputs
  • Preamp Output, Subwoofer Output
  • IR Input, 12V Trigger Out

Price & Availability

NAD’s M10 Streaming Amplifier is available at authorized NAD dealers now and sells for $2,749 MSRP.

See a slide show with photos from the M10 press event by clicking here…

Learn more about the M10 and other NAD products by visiting: nadelectronics.com.

About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

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