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You are here: Home / Archives for digital media

digital media

Nielsen: Americans’ Love for Music is ‘Unwavering’

January 17, 2019 by Ted 3 Comments

Researcher Credits Audio Hardware for Helping ‘Catapult Engagement’ & Consumption

Nielsen logo

New research from Nielsen reinforces an important point for those of us in the residential home entertainment systems – no matter what the platform, Americans have an ‘unwavering love for music.’ File this report in the “Good News” department.

See the surprising resiliency of music…

[Read more…] about Nielsen: Americans’ Love for Music is ‘Unwavering’

Filed Under: Consumer Trends, Industry Trends, News, Research, Tech Trends Tagged With: digital media, digital music, downloading, downloads, music, Nielsen, streaming, streaming audio, streaming video

Marketers Continue to Shift B-to-B Advertising Dollars to Digital

July 23, 2014 by Ted Leave a Comment

Advertising Age logoWhether you’re a manufacturer/brand, distributor, rep…or even an integrator selling largely commercial installations…you are a business-to-business or B-to-B marketer. And you’re going to want to pay attention to this new data on marketing trends for B-to-B marketers.

New data released by Advertising Age shows a continued swing away from traditional media to digital media spending by B-to-B marketers. Some of the numbers from this new survey are eye-popping.

See more on Advertising Age’s new B-to-B marketing trends from their latest “Fact Pack”… [Read more…] about Marketers Continue to Shift B-to-B Advertising Dollars to Digital

Filed Under: Management, Marketing, News, Statistics, Strategy Tagged With: digital media

EHX 2.0? EH Publishing Gambles on a New Trade Event at a Connecticut Casino

June 13, 2012 by Ted Leave a Comment

ceExchange LogoEH Publishing announced today that it is launching a new trade event next year that they call CE Exchange. The CE Exchange event will be held over a three-day period from May 6-to-May 8, 2013 at the MGM Grand Hotel in the Foxwoods Resort and Casino in Mashantucket, Connecticut. Targeted primarily to appeal to custom integrators in the northeast, the promoter says this is a new kind of event – not a typical trade show…but not a conference either.

So just what is CE Exchange?… [Read more…] about EHX 2.0? EH Publishing Gambles on a New Trade Event at a Connecticut Casino

Filed Under: Industry Trends, Management, Marketing, News, Pivot Point, Shows & Events, Strategy Tagged With: CE Exchange, CEDIA Expo, digital media, EH Events, EH Publishing, EHX, John Galante, MY Metro, trade shows

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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