Strategy in TECH...
In new data from eMarketer, we learn that digital audio continues to grow even in the wake of a global pandemic. And by grow, they mean that the time users spend listening to this type of content continues to increase. Early in the pandemic, this didn’t necessarily look like it would be the case, as homebound consumers turned to traditional TV or social media (or both) leading many researchers to suggest digital audio would lose some ground.
New research from Nielsen reinforces an important point for those of us in the residential home entertainment systems – no matter what the platform, Americans have an ‘unwavering love for music.’ File this report in the “Good News” department.
Whether you’re a manufacturer/brand, distributor, rep…or even an integrator selling largely commercial installations…you are a business-to-business or B-to-B marketer. And you’re going to want to pay attention to this new data on marketing trends for B-to-B marketers.
New data released by Advertising Age shows a continued swing away from traditional media to digital media spending by B-to-B marketers. Some of the numbers from this new survey are eye-popping.
EH Publishing announced today that it is launching a new trade event next year that they call CE Exchange. The CE Exchange event will be held over a three-day period from May 6-to-May 8, 2013 at the MGM Grand Hotel in the Foxwoods Resort and Casino in Mashantucket, Connecticut. Targeted primarily to appeal to custom integrators in the northeast, the promoter says this is a new kind of event – not a typical trade show…but not a conference either.
