The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects … Continue reading
Seems like my good friends over at AVNation.tv didn’t learn their lesson! Once again, they invited me back to participate in a new episode of their popular ResiWeek podcast, hosted by Matt D. Scott (he insists on including the “D” … Continue reading
New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of … Continue reading
CEDIA announced on Wednesday that it has launched mobile access to their CEDIA Online Community via a new app. This move allows members on the go to easily access community postings with a quick and easy-to-use app. See more on … Continue reading
Let me see if I can get your attention right now: 76% of all U.S. consumers purchased a product they first discovered in a social media post. Let that sink in for a minute…digest it a little. Now WAKE UP! … Continue reading
New research that came out at the end of last year shows that most small businesses are turning to social media as their top marketing tactic. This relatively new form of marketing has seen its adoption soar recently, but this … Continue reading
Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading
This week, CEDIA released their attendance figures for CEDIA 2016 (formerly the CEDIA Expo) which closed last week in Dallas. The total number of attendees was said to be 18,750 or flat with the 18,700 that attended last year. See … Continue reading
Now the 2nd Largest Social Media Site From our friends at The Stratecon Group Hey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at … Continue reading
Social media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – … Continue reading