Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects … Continue reading

Editor Ted Green Appears on ResiWeek

Seems like my good friends over at AVNation.tv didn’t learn their lesson! Once again, they invited me back to participate in a new episode of their popular ResiWeek podcast, hosted by Matt D. Scott (he insists on including the “D” … Continue reading

Smart Appliances are Still Looking for a Home

  New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of … Continue reading

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Did the 2016 Presidential Election Impact Consumer Trust? Ask any marketing professional, the last ten years have brought a dizzying array of all-new advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on … Continue reading

CEDIA Attendance Flat Again – CEO Says It’s Good News

This week, CEDIA released their attendance figures for CEDIA 2016 (formerly the CEDIA Expo) which closed last week in Dallas. The total number of attendees was said to be 18,750 or flat with the 18,700 that attended last year. See … Continue reading

With 60% Growth in Users in 2014, Instagram Blows by Twitter

Now the 2nd Largest Social Media Site From our friends at The Stratecon Group Hey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at … Continue reading