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Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

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COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

[Read more…] about Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

Editor Ted Green Appears on ResiWeek

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ResiWeek title slideSeems like my good friends over at AVNation.tv didn’t learn their lesson! Once again, they invited me back to participate in a new episode of their popular ResiWeek podcast, hosted by Matt D. Scott (he insists on including the “D” in his name for some reason).

Read on to see what topics we discussed & get a hint on why the episode title is “Just Do It”… [Read more…] about Editor Ted Green Appears on ResiWeek

Smart Appliances are Still Looking for a Home

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Samsung family hub
Samsung Family Hub

 

New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of years now. If consumers believe in “smart” technology, what’s going on with smart appliances??

See more on the lack of adoption of smart appliances in the home… [Read more…] about Smart Appliances are Still Looking for a Home

New Social Media Study is a Wake Up Call for Brand Marketers

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iPhone showing social mediaLet me see if I can get your attention right now: 76% of all U.S. consumers purchased a product they first discovered in a social media post.

Let that sink in for a minute…digest it a little. Now WAKE UP! Nearly 8 out of 10 Americans bought a brand’s product that they first discovered in a social media post. If ever there was a time to tune-up your social media marketing strategy…it’s now. What’s that you say? You DON’T HAVE a social media marketing strategy?? No worries…you’re only missing out on about 8 out of 10 consumers in the market. I’m sure you’ll be fine…NOT!

See more on this new research on the importance of a social media program… [Read more…] about New Social Media Study is a Wake Up Call for Brand Marketers

Small Businesses Pick Social Media as Top Marketing Tactic

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eMarketer logoNew research that came out at the end of last year shows that most small businesses are turning to social media as their top marketing tactic. This relatively new form of marketing has seen its adoption soar recently, but this is the first time we’ve seen it ranked as the top choice of small businesses.

See more on this dramatic shift in small biz marketing approach… [Read more…] about Small Businesses Pick Social Media as Top Marketing Tactic

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

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Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

CEDIA Attendance Flat Again – CEO Says It’s Good News

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Photo of crowd from CEDIAThis week, CEDIA released their attendance figures for CEDIA 2016 (formerly the CEDIA Expo) which closed last week in Dallas. The total number of attendees was said to be 18,750 or flat with the 18,700 that attended last year.

See why CEDIA management tells us this is a positive result… [Read more…] about CEDIA Attendance Flat Again – CEO Says It’s Good News

With 60% Growth in Users in 2014, Instagram Blows by Twitter

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Now the 2nd Largest Social Media Site

From our friends at The Stratecon Group

Instagram logoHey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at a major corporate launch event…a sophisticated setup for an all-new training event – all captured with your smartphone or digital camera and ready to share. You’ll want to consider posting those company & business-appropriate images on Instagram…now the second largest social media network in the U.S., according to new data released by eMarketer.

Not only that, but the researcher says more is to come from Instagram… [Read more…] about With 60% Growth in Users in 2014, Instagram Blows by Twitter

Whoa! An Elephant CAN Tap Dance

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Social Media GraphicSocial media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.

This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!

Learn how one marketer used social media to turbo-charge their sales…

[Read more…] about Whoa! An Elephant CAN Tap Dance