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The DaVinci Group Selects Stratecon to Create Content for New Dealer Support Program

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Graphic: The DaVinci Group Selects StrateconTopics to Include Industry Trends, Product & Company Information

The Stratecon Group, Inc., a leading tech industry strategic marketing company and parent company of this website, announced  today that The DaVinci Group, LLC has selected it to develop, create, and produce content for a new support program for their dealers. This new program, which will be officially launched in a few weeks, is centered around the creation of news and information on industry trends,  technology trends, product news, and company information to be published on a regular basis for The DaVinci Group dealers.

Learn more about this announcement… [Read more…] about The DaVinci Group Selects Stratecon to Create Content for New Dealer Support Program

First Product of Stratecon/NewBay Media Agreement is Online Now

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The Stratecon Group logoWe announced last week that Strata-gee.com’s parent company, The Stratecon Group, had reached an agreement with NewBay Media to supply content for use by their many media properties such as Residential Systems. Now, we are pleased to announce that the first product of that agreement is available online.

See what and where Stratecon has contributed to NewBay… [Read more…] about First Product of Stratecon/NewBay Media Agreement is Online Now

The Stratecon Group & NewBay Media Reach Agreement on Content Supply Program

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BREAKING NEWS

Content to Include In-Depth Analyses on Key Industry Topics

Graphic of Stratecon/NewBay dealThe Stratecon Group, Inc. (parent company to, and publisher of, the Strata-gee.com website) and NewBay Media, LLC have reached an agreement on a content supply program. Under this agreement, Stratecon will create a series of in-depth articles and analyses on a variety of key topics for the technology industry – and for electronic systems integrators – to be published by one or more NewBay Media properties.

See more on this new agreement…and what it means for Strata-gee.com… [Read more…] about The Stratecon Group & NewBay Media Reach Agreement on Content Supply Program

With 60% Growth in Users in 2014, Instagram Blows by Twitter

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Now the 2nd Largest Social Media Site

From our friends at The Stratecon Group

Instagram logoHey TECH SMBs…get out your cameras and start snapping! Those bright graphics and dramatic displays in your booth at a trade show…that dazzling product unveiling at a major corporate launch event…a sophisticated setup for an all-new training event – all captured with your smartphone or digital camera and ready to share. You’ll want to consider posting those company & business-appropriate images on Instagram…now the second largest social media network in the U.S., according to new data released by eMarketer.

Not only that, but the researcher says more is to come from Instagram… [Read more…] about With 60% Growth in Users in 2014, Instagram Blows by Twitter

7 Trends That Will Influence Marketing in 2015

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From The Stratecon Group

Multi Ethnic People Holding The Word TrendsMarketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.

AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…

See more about the 7 trends in marketing you should be taking advantage of now… [Read more…] about 7 Trends That Will Influence Marketing in 2015

Storytelling – Your Story is Your Key to Success

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From The Stratecon Group

Storytelling graphicWe’ve been saying for years that the key to outperforming your competition is to have a really powerful story…and then tell it well. (The caption to the image at right and below is “A strong story, well told.) If you do both of these things better than your competition – you will succeed.

See what the Harvard Business Review and the NY Times say about the power of stories… [Read more…] about Storytelling – Your Story is Your Key to Success

Content Marketing – The Most Powerful Marketing Tool You’re Not Using

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From The Stratecon Group

Stratecon logoMarketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these trends and continue to plod along with their traditional, increasingly less effective, old-school marketing methods. We explore the most powerful of these new tools – content marketing – and give you some insight into how you can take advantage of it to drive your results.

Learn more about Content Marketing… [Read more…] about Content Marketing – The Most Powerful Marketing Tool You’re Not Using

3 Steps to Building a Smarter Strategy

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From our sister website – The Stratecon Group

Stratecon logoAs you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy.

See more on the key steps towards a stronger strategy… [Read more…] about 3 Steps to Building a Smarter Strategy

Stratecon’s ALERT Newsletter to Be Discontinued

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Image of an ALERTThere are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.

While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.

Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…

READ BELOW to see why the ALERT is going away and, more importantly, what’s coming!… [Read more…] about Stratecon’s ALERT Newsletter to Be Discontinued

Wake-Up Calls and Blind Spots

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Photo close-up of walking shoesLast Wednesday, I got a wake-up call the likes of which I never expected…and it has changed my life. Oh yeah, not hyperbole. It started with a simple walk and ended with what I think demonstrates an important lesson in life…and an important lesson in business.

What was it? Well, as I said,  it started when I went for a walk… [Read more…] about Wake-Up Calls and Blind Spots