3 Steps to Building a Smarter Strategy

From our sister website – The Stratecon Group

As you likely know, the tag line for The Stratecon Group is Strategic Concepts in Marketing. Strategy is a big part of what we do. In fact, if you were to view Stratecon founder Ted Green’s LinkedIn profile, you would see that 2 of the top 5 endorsements are for strategy (#1 Marketing Strategy and #4 Strategy). Because of that, at cocktail parties…at the grocery store…on tradeshow floors…I am often asked how a company can come up with a great strategy.

See more on the key steps towards a stronger strategy…

This is, of course, a huge topic (colleges teach whole courses on competitive strategy)…and every strategic formula is unique and customized to each individual client. But we can give some you some first steps that will help to set you on the path to developing a smarter strategy.

Step #1 – Step Back

While this may sound strange, the first step in developing a smarter strategy is to step back. Yep, I said step back. Why? When you are deep in the weeds of running your business on a day-to-day basis – with a hundred problems to solve and a thousand decisions to make…there is just no way you can focus on creating a new and better strategy. So your first step is to step back from your business to give yourself some space to clear your mind and seek new options.