Strata-SERIES: RMR Programs – Not Just Revenue, A Redefined Client Relationship

Introducing A New Article Series on RMR Programs Have you seen the December issue of Residential Systems Magazine? I wrote the cover story, “Maintaining Customer Joy” (online as: “Maintaining Customer Joy Through Service Plans“), a detailed article about the benefits … Continue reading

Apple Faces the Music – Multiple Investigations Launched

Just days after Apple, Inc. announced its plans to attempt to reassert its leading role in the music distribution and streaming businesses, we learn from the New York Times that two powerful state attorneys general in New York and Connecticut … Continue reading

Content Marketing – The Most Powerful Marketing Tool You’re Not Using

From The Stratecon Group Marketing as we know it has changed dramatically over the last ten, even five years. Many new tools have emerged – most right at your fingertips. And yet…from what we’ve seen…most TECH companies have ignored these … Continue reading