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Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

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Axios logo

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.

And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).

See how consumers feel about COVID-19 now

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Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

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COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

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Tighten Your Harness, The Rocket Ship U.S. Economy is Coming Down Hard

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graph of economic downturn

You knew it was coming, but we just couldn’t see it until statistical data caught up with the rapidly changing U.S. economy. But now, we are getting a snapshot of these changes and they are breathtaking…and a little scary. Hold on tight…it’s going to get worse before it gets better.

See a selection of data showing the economy hitting the brakes…

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As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

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Photo of holiday shopping from Gallup

A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read below to see the results of this surprising poll…

Gallup’s poll suggests a couple of consumer spending records coming…

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Latest Data Increases Concerns of Economic Downturn

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Photo of 'For Sale' sign

New data from multiple sources are increasing economists concerns of an economic downturn within the next two years – perhaps even later this year. The latest readings on consumer confidence/sentiment and existing home sales show sharp downturns, sparking new debates on the real health of the economy.

See more on what data is rattling economist’s…

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New Poll Shows Consumer Mood is Mixed

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Gallup logoFully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously so, considering how strong the economy seems to be at the moment.

Find out what Gallup discovered about how consumers are feeling right now… [Read more…] about New Poll Shows Consumer Mood is Mixed