Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may … Continue reading

Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects … Continue reading

Tighten Your Harness, The Rocket Ship U.S. Economy is Coming Down Hard

You knew it was coming, but we just couldn’t see it until statistical data caught up with the rapidly changing U.S. economy. But now, we are getting a snapshot of these changes and they are breathtaking…and a little scary. Hold … Continue reading

As Recession Fears Recede, Consumers are in the Mood to Spend Big This Holiday Season

A new poll from Gallup suggests that consumers are in the mood to spend – and spend generously – at the upcoming holiday season. How much will they spend? What percentage of Americans say they’ll spend less? Or more? Read … Continue reading

Latest Data Increases Concerns of Economic Downturn

New data from multiple sources are increasing economists concerns of an economic downturn within the next two years – perhaps even later this year. The latest readings on consumer confidence/sentiment and existing home sales show sharp downturns, sparking new debates … Continue reading

New Poll Shows Consumer Mood is Mixed

Fully 70% of the U.S. economy is based on consumer spending, so economic and market pros watch moves in consumer sentiment closely…and so do I. In a new poll from research expert Gallup, we find consumer sentiment mixed – curiously … Continue reading