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You are here: Home / Archives for consumer sentiment

consumer sentiment

Consumer Sentiment by Income Turns Positive, Especially at Higher Incomes

August 25, 2022 by Ted Leave a Comment

consumer sentiment by income

After 70+ days of declining gas prices and news that inflation has peaked, consumers are feeling a little bit better about things. And that is especially true of wealthier consumers, according to the latest reading from the Morning Consult/Axios Inequality Index – which includes consumer sentiment information broken down by income level.

See this latest reading of consumer sentiment by income

[Read more…] about Consumer Sentiment by Income Turns Positive, Especially at Higher Incomes

Filed Under: Consumer Trends, News, Statistics Tagged With: consumer sentiment, income

Index of Consumer Sentiment Bumps Up as Inflation Declines

August 14, 2022 by Ted Leave a Comment

This past Friday, the University of Michigan released a preliminary reading of its Index of Consumer Sentiment for the month of August. This survey, one of the more widely followed readings by economists on how consumers are feeling, showed a small but meaningful jump as consumers are feeling a little better about the future. However, the overall results were a bit mixed.

Learn more about consumer sentiment rebounding from a trough

[Read more…] about Index of Consumer Sentiment Bumps Up as Inflation Declines

Filed Under: Consumer Trends, Economic Trends Tagged With: consumer sentiment, Index of Consumer Sentiment, University of Michigan

Serve a Luxury Customer? Beware! An Alarming Red Flag Has Just Emerged

April 7, 2022 by Ted Leave a Comment

luxury home
Beautiful luxury villa with pool by the sea

A new analysis that correlates consumer confidence by income level has produced a shocking red flag for any business that offers goods and services to the luxury customer – as do many custom integrators. Fire up your sensors and watch closely to see if clients in your market are subject to this alarming trend.

See more on a shift in the attitude of the luxury customer

[Read more…] about Serve a Luxury Customer? Beware! An Alarming Red Flag Has Just Emerged

Filed Under: Consumer Trends, Economic Trends Tagged With: Axios, consumer confidence, consumer sentiment, consumer spending, economy, Morning Consult, Morning Consult/Axios

Consumer Sentiment Nears 11-Year Low; Near-Term Inflation the Bogeyman

March 29, 2022 by Ted 2 Comments

consumer shopping
[Photo: Reuters}

For three straight months now, consumer sentiment has declined as the world faces war in Europe, soaring global gas prices, price inflation on a wide range of consumer goods, and lingering supply chain issues. As measured by the widely followed University of Michigan Index of Consumer Sentiment released earlier this month, the index is nearing its lowest level in 11-years.

See more on the souring consumer sentiment and what it means

[Read more…] about Consumer Sentiment Nears 11-Year Low; Near-Term Inflation the Bogeyman

Filed Under: Consumer Trends, Economic Trends, News Tagged With: consumer sentiment, Index of Consumer Sentiment, University of Michigan

Inflation Impact: November Consumer Sentiment Drops to 10-Year Low

November 15, 2021 by Ted Leave a Comment

Logo for Index of consumer sentiment from the University of Michigan

In spite of the fact that the economy is continuing to grow as it powers away from the days of COVID shutdowns, a preliminary November reading of consumer sentiment shows a dramatic drop to a 10-year low, as consumers fret about growing inflation. While economists have long warned that transitory inflation would be a temporary part of our overall economic recovery, consumers are clearly concerned that this inflation may be hanging around for a while and it is already crimping their lifestyle.

Learn what the University of Michigan chief economist had to say about this result

[Read more…] about Inflation Impact: November Consumer Sentiment Drops to 10-Year Low

Filed Under: Consumer Trends, Economic Trends, News, Research, Survey Tagged With: consumer sentiment, Index of Consumer Sentiment, University of Michigan

New Insights on Americans Expectations for Post-Pandemic Life & Work

May 26, 2021 by Ted Leave a Comment

Americans expectations for the post-pandemic include ditching their masks

What a Difference a Year Makes!

New research from global researcher IPSOS and published by Quirks shows Americans are anxiously anticipating the post-pandemic period with a strong desire to reconnect with a ‘normal’ lifestyle. What do they crave? In some cases, the answer to that is predictable – and in other cases the answer is a surprise. But I found one thing interesting, the mood of their answers changes dramatically when Americans are asked about the topic of returning to work.

See the latest data on Americans expectations for the new ‘normal’

[Read more…] about New Insights on Americans Expectations for Post-Pandemic Life & Work

Filed Under: Consumer Trends, Statistics, Survey Tagged With: consumer, consumer sentiment, COVID-19

Consumer Optimism: Americans See a Light at the End of the COVID Tunnel

March 4, 2021 by Ted Leave a Comment

Axios logo

A new Axios-Ipsos poll has shown a marked turn towards more consumer optimism in American’s attitude about the condition of their lives under COVID. They are becoming dramatically more hopeful as the administration takes actions to step-up the availability of vaccines.

See the latest poll data on consumer COVID sentiment…

[Read more…] about Consumer Optimism: Americans See a Light at the End of the COVID Tunnel

Filed Under: Consumer Trends, News, Statistics, Survey Tagged With: consumer sentiment, Coronavirus, COVID-19

Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

June 18, 2020 by Ted 2 Comments

Axios logo

A new survey from Ipsos/Axios had lots of interesting details about how Americans are feeling at this unique juncture in time, as states begin to reopen their economy, with a commensurate rise in cases of coronavirus. As many readers may know, this is an area…consumer sentiment…that I try to keep tabs on, as 70% of the U.S. economy is based on consumer sentiment.

And one piece of this research jumped off the page and grabbed me by my throat – 8 out of every 10 Americans worry about a second wave of the coronavirus (COVID-19).

See how consumers feel about COVID-19 now

[Read more…] about Facing COVID-19 Fears: Eight Out of Ten Americans Fear a Second Wave

Filed Under: Consumer Trends, News, Research, Statistics Tagged With: consumer, consumer sentiment, consumer survey, Coronavirus, COVID-19

Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

May 14, 2020 by Ted Leave a Comment

COVID-19 consumer Brand Sentiment survey header

The race is on as marketers conduct myriad surveys to try and understand how the forced self-isolation resulting from the COVID-19 pandemic is affecting the consumer psyche now. Also, marketers want to determine if there will be any lingering effects in consumer sentiment – and perhaps more importantly, spending patterns – down the road, when life begins to return to some sort of normal again.

One thing marketers have discovered is that consumers are making judgments about your company and your brand, by looking at you through a COVID-19 lens – which, depending on your actions, could be either positive or negative.

See how your response to COVID-19 can make or break your relationship with consumers…

[Read more…] about Consumers Look Through COVID-19 Lens to Form an Opinion of Your Brand

Filed Under: Consumer Trends, Marketing, Social Media, Statistics Tagged With: branding, brands, consumer sentiment, COVID-19

Tighten Your Harness, The Rocket Ship U.S. Economy is Coming Down Hard

April 23, 2020 by Ted Leave a Comment

graph of economic downturn

You knew it was coming, but we just couldn’t see it until statistical data caught up with the rapidly changing U.S. economy. But now, we are getting a snapshot of these changes and they are breathtaking…and a little scary. Hold on tight…it’s going to get worse before it gets better.

See a selection of data showing the economy hitting the brakes…

[Read more…] about Tighten Your Harness, The Rocket Ship U.S. Economy is Coming Down Hard

Filed Under: Economic Trends, Financial, News Tagged With: consumer sentiment, housing, housing starts, new home sales, recession, unemployment

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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