Strategy in TECH...
For the first time since the category has been independently tracked, new data from market research firm International Data Corporation (IDC) shows that global shipments of smart home devices actually declined in 2022. Not only that but while the market researcher predicts that 2023 will see a bit of a rebound overall, its largest segment – Smart TVs – will likely decline again this year.
Who says the mainstream media has abandoned CES? No less than the venerable Forbes.com ran a feature story that noted an enthusiastic crowd gathered around a booth offering a dynamic presentation on an amazing new technology…a ‘smart’ potato. No, this is NOT a spoof by The Onion – it is real. Yes, the booth and young man promoting the smart potato was a stunt…but the article from Forbes about it is real.
New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.
New research results released this week on the smart home market were wildly bullish on the recent impressive growth of the segment, as well as the continuing prospects for growth in the future. The survey, sponsored by PlumChoice, Inc (a technical services provider for IoT and cloud brands) and the Z-Wave Alliance (a consortium of companies promoting Z-Wave wireless technologies), offers a deeper view of the market’s momentum with some surprisingly positive results.
