Out of Tokyo, Japan this past Monday came word of a new global strategic collaboration between Onkyo Corporation, U.K.-based Imagination Technologies Group, and Imagination’s consumer division known as Pure. A global technology creator, Imagination Technologies Group largely focuses on multimedia, cloud, mobile, and connected audio technologies – often licensed to major consumer brands as part of their product offerings.
Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to digital media such as websites, email marketing, paid search marketing, social media marketing, and more.