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You are here: Home / Archives for affluents

affluents

Here Are Affluents’ Holiday Shopping Plans

December 4, 2014 by Ted 2 Comments

eMarketer logoIf you are like many of our readers, you are either a custom integrator or specialty AV retailer who serve the Affluent ($75,000 per year income and up) market. Two new pieces of market research provide colorful illumination of the holiday shopping plans of Affluents for this coming holiday season.

And the results of this research may give you pause… [Read more…] about Here Are Affluents’ Holiday Shopping Plans

Filed Under: Consumer Trends, Economic Trends, Marketing, News, Research, Specialty Tagged With: affluents, luxury market

Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping

December 4, 2013 by Ted Leave a Comment

eMarketer logoIn news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…

Learn more about this latest research on Affluents, likely the target end-user for many of us… [Read more…] about Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping

Filed Under: Industry Trends, Marketing, News, Research, Specialty, Statistics, Strategy, Survey Tagged With: affluents, eMarketer, Internet, luxury market

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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