Strategy in TECH...
In a new report by the U.S. Commerce Department released Wednesday, U.S. retail sales in September have broadly dropped for the first time in seven months. The report is seen by many economists as another significant sign of a cooling economy.
New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.
Manufacturers in the CE industry have bantered this question about since the industry began. Should we establish factory direct sales teams or use independent sale representatives? Or maybe a hybrid of both? Varied levels of success and failure with any of these models riddle the history of our business. What works for one vendor may not work for another. Get 10 vendors and 10 dealers in a room and you’ll get 30 answers as to the most effective sales strategy, many of which would be valid. Which is one reason why the debate continues as to which selling strategy is best.
