Audio Design Associates Warns of Imminent Company Shutdown

In a letter to the media early Tuesday evening, Richard Stoerger announced the likely impending closure of Audio Design Associates (ADA), a company that was a founding member of CEDIA and a significant driving force in the early days of … Continue reading

Reps – Hire Them? Or Fire Them?

GUEST POST Manufacturers in the CE industry have bantered this question about since the industry began. Should we establish factory direct sales teams or use independent sale representatives? Or maybe a hybrid of both? Varied levels of success and failure … Continue reading