Strategy in TECH...
In November 2016, we learned that Samsung had acquired Harman International Industries in a deal valued at $8 billion. At that time, everyone pretty much assumed the deal was all about automotive audio – and area that inside-Samsung sources had identified as a market the company sought to penetrate. Now we learn that it wasn’t just about cars.
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
