• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy

Strata-gee.com

Strategy in TECH...

Crestron Infra-Bass
AudioControl Single Zone Amps
What Savant Can Do
Sonance James Small Aperture Series
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events
You are here: Home / Manufacturers / And You Thought Samsung Bought Harman for Car Audio

And You Thought Samsung Bought Harman for Car Audio

April 6, 2017 by Ted Leave a Comment

Will Use Harman Audio Tech as Smartphone Differentiator

A Harman concept carIn November 2016, we learned that Samsung had acquired Harman International Industries in a deal valued at $8 billion. At that time, everyone pretty much assumed the deal was all about automotive audio – and area that inside-Samsung sources had identified as a market the company sought to penetrate. Now we learn that it wasn’t just about cars.

See a newly emerging strategy that Samsung plans to use Harman for…



Samsung is planning on using Harman audio technologies to help it create an advantage in their smartphone models. The first example of this is the soon to launch Galaxy S8 and S8 Plus smartphone models which will both come bundled with a $100 pair of AKG earphones. These new models launch April 21 in the U.S., Canada, and Korea – and April 28 in Britain and Europe.

The AKG-enhanced S8’s join the Galaxy S3 tablet launched in February with four “powerful” AKG speakers – one in each corner of the unit. The Galaxy S3 was the first example of applying Harman’s audio expertise in Samsung products. It is clear now, that there will be many more.

AudioControl Single Zone Amps
Crestron Infra-Bass
Sonance James Small Aperture
Savant

Two-Driver, High-Performance AKG Earphones Included

According to reports out of Korea, the AKG earphones included with the S8 are truly high-performance models. The report, which notes that the earphones will be included as an “in-box” accessory, has two high-quality drivers – 11mm and 8mm – that will offer uncompromised audio performance. The earphones will also offer a hybrid canal fit for greater noise cancellation and a metal-fabric tangle-free cable.

Dave Rogers, Harman SVP
Dave Rogers, Harman Senior Vice President of Consumer Audio

At a recent press conference, Harman senior vice president of consumer audio Dave Rogers told the gathered reporters that there are huge benefits to this new relationship between the two companies. One of those advantages for Harman is Samsung’s powerful global business network, which he says will help both of them grow.

More Harman Audio in Next Galaxy Model



We will see further evidence of this new Samsung/Harman audio strategy next year as reports indicate that the S9 will be designed with greater implementation of Harman’s audio technologies. The goal is to connect with smartphone users that are also audiophiles. Apparently, after the launch of the S9, Samsung will pause to determine the efficacy of this Harman audio strategy.


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Manufacturers, News, Pivot Point, Products, Strategy Tagged With: AKG, earphones, Harman Consumer Group, headphones, Samsung

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Masimo Tells SEC It Was the Victim of a Cyberattack

I recently reported that I had discovered that the primary website for Masimo … [Read More...] about Masimo Tells SEC It Was the Victim of a Cyberattack

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo Sells Sound United to Harman; Excited? Temper Your Enthusiasm
  • Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday
  • Masimo.com Has Been Down for ‘A Few Days’

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d