Like past years at Expo, CEDIA presented a summary of their findings from the recently completed Size and Scope survey at Expo 2018. This year, however, the presentation was made by Grant Farnsworth of The Farnsworth Group, an Indianapolis-based market statistics consultant who did an excellent job in conveying a lot of detailed and important data to show attendees.
Survey
Study Shows People Value Their Data Over Their Car
After years of shocking privacy breaches and the more recent Facebook/Cambridge Analytica scandal, consumers are becoming more and more concerned about the security of their personal data. This attitude is reflected in new privacy research survey in which a majority of respondents said they viewed their personal data as more valuable to them than even their car.
See this surprising upgrade in consumer concerns about their personal data… [Read more…] about Study Shows People Value Their Data Over Their Car
Smart Appliances are Still Looking for a Home
New research shows that while a majority of internet users own some type of smart device, almost no one owns a smart appliance – even though many manufacturers like Samsung have been pushing the category for a couple of years now. If consumers believe in “smart” technology, what’s going on with smart appliances??
See more on the lack of adoption of smart appliances in the home… [Read more…] about Smart Appliances are Still Looking for a Home
3 Out of 4 Say the Customer Experience You Deliver is Essential
Question: Think about 100 of your best customers. If that group of 100 good, loyal customers had one bad experience with your company, how many of them do you think you would lose? A couple? Maybe 10%? You will find the answer to this question, based on a new research from PwC, at the end of this post.
Have you ever stopped and considered just exactly what is it like for your customers or clients to do business with your company? You might want to think about that very deeply, as new research from PwC shows that three out of four Americans say that the customer experience is a critical factor in their decision to do business with you (or to continue to do business with you)…and this is a global phenomenon, according to the survey’s findings.
See key takeaways from this important research on your customers… [Read more…] about 3 Out of 4 Say the Customer Experience You Deliver is Essential
Exciting New Study: We are in an Audio Resurgence!
We live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?
If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.
See more on this surprising study on the resurgence of audio with today’s consumer… [Read more…] about Exciting New Study: We are in an Audio Resurgence!
Polls: Facebook Faces a Major Trust Crisis
Stunning Reversal for Once-Loved FANG Brand
Facebook finds themselves square in the middle of a political and public relations fire storm, as news of the firms connection to Cambridge Analytica and the harvesting of the personal data on at least 50 million Facebook users, including perhaps you and I, have recently received a lot of news coverage. Now word comes via two new polls that the company’s brand has taken a serious hit in the eyes of their users and former fans.
See more on these latest polls about Facebook from Reuters/Ipsos… [Read more…] about Polls: Facebook Faces a Major Trust Crisis
Apple & Google Brands Drop Big in Latest Survey
A Drop So Surprising that Reuters Deems it Newsworthy
Reuters is reporting that the Apple and Google brands both saw precipitous drops in their brand reputation in the latest version of an annual survey conducted by the respected Harris Poll. At the same time, and perhaps offering a dire warning, Amazon came in at number one (again!) and Tesla saw a big jump in their brand reputation.
See more on the somewhat surprising results of this latest brand survey… [Read more…] about Apple & Google Brands Drop Big in Latest Survey
Consumers Deeply Worried IoT is Prone to Hacking
Survey Shows Concern about Smart Device Security is Global
New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.
See more on this latest research… [Read more…] about Consumers Deeply Worried IoT is Prone to Hacking
Deck the Halls…With Tech
A new survey conducted by the CTA just this past September shows what tech products consumers are planning to buy to give as gifts for under the Christmas tree this year. And yes, we find the order of priority of some of these items very interesting.
Check out this most current survey…just in time for the holidays… [Read more…] about Deck the Halls…With Tech
Nearly 60% of Prime Users Say No to Amazon Key
Consumer’s Front Door an Impenetrable Barrier to Online Delivery People
Gifted visionaries like Jeff Bezos can image amazing products and convenient services. For example, like designing the world’s easiest online shopping site…and, dreaming of having consumers purchase goods online to be delivered IN their home. Today, in 37 cities across the United States, Amazon is launching its new delivery service where deliveries are placed past your temporarily unlocked front door and placed into your home…thanks to a special $250 door lock and cloud camera packaged solution that can be temporarily opened for the delivery person, called Amazon Key.
