Strategy in TECH...
Reuters is reporting that the Apple and Google brands both saw precipitous drops in their brand reputation in the latest version of an annual survey conducted by the respected Harris Poll. At the same time, and perhaps offering a dire warning, Amazon came in at number one (again!) and Tesla saw a big jump in their brand reputation.
New research from Irdeto, a digital platform security firm, shows that a wide majority of consumers around the world are deeply concerned about the security of IoT (Internet of Things) devices. While the rollout of IoT devices continues to balloon, consumers are telling researchers that they are worried these devices are prone to destructive hacking.
A new survey conducted by the CTA just this past September shows what tech products consumers are planning to buy to give as gifts for under the Christmas tree this year. And yes, we find the order of priority of some of these items very interesting.
Consumer’s Front Door an Impenetrable Barrier to Online Delivery PeopleGifted visionaries like Jeff Bezos can image amazing products and convenient services. For example, like designing the world’s easiest online shopping site…and, dreaming of having consumers purchase goods online to be delivered IN their home. Today, in 37 cities across the United States, Amazon is launching its new delivery service where deliveries are placed past your temporarily unlocked front door and placed into your home…thanks to a special $250 door lock and cloud camera packaged solution that can be temporarily opened for the delivery person, called Amazon Key.
New research conducted by NPR and Edison Research has revealed what is likely the key motivation for Amazon and Google to aggressively attack the mass market by offering attractive smart speaker products at ever-decreasing prices – they are a Trojan horse. The data also shows the remarkably rapid adoption of the technology in just a couple of short years.
At CEDIA 2017 CEDIA and Home Advisors partnered to present the results of a recent member survey on the Smart Home market that the two parties collaborated on recently. The results were interesting although not particularly surprising or earth shattering.
For years now, the single greatest driving force behind the entire consumer electronics industry has been the vibrant, forceful growth in sales of television sets. Now, in a surprising new report, we learn that American consumers are beginning to wean themselves off of TVs. What that means for integrators, or for the industry, remains to be seen.
In a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to buy goods in brick-and-mortar retail by younger shoppers. This shocking result runs counter to other studies and has caught some analysts by surprise.
New research from GfK indicates that more than 1 out of every 3 people in the U.S., as well as in seventeen other countries around the world, struggle with addiction to technology. This is especially true with a young demographic segment like teens, but also with the upper income group.
One of the greatest challenges for those of us in the residential technology business is the surprising lack of real hard data on the market. Now, you can do something about that. By participating in the 2017 CEDIA Size and Scope of the Residential Electronic Systems Market survey, you help the organization collect the data that will give you a better understanding of your market…a true win-win.
