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Tech Hit Hard in Latest Reputation Index Survey

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Privacy Backlash Hits Google, Amazon & Facebook; What About LG, Samsung, Sony?

2019 RepTrak Ranking

In a new survey by Reputation Institute on corporate reputation, known as the 2019 RepTrak 100, we see wild swings in tech brands’ reputation with consumer privacy concerns finally appearing to take a major toll. With an overall all-category average reputation rating increase of +0.8 points, technology as a segment saw its collective reputation drop by 1 full point on the scale.

But the news wasn’t all bad – movie king Netflix, Inc. jumped 23 spots to come in at #1 for the first time in their history.

Read on to see how your favorite tech brand fared…

[Read more…] about Tech Hit Hard in Latest Reputation Index Survey

Polls: Facebook Faces a Major Trust Crisis

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Stunning Reversal for Once-Loved FANG Brand

Facebook finds themselves square in the middle of a political and public relations fire storm, as news of the firms connection to Cambridge Analytica and the harvesting of the personal data on at least 50 million Facebook users, including perhaps you and I, have recently received a lot of news coverage. Now word comes via two new polls that the company’s brand has taken a serious hit in the eyes of their users and former fans.

See more on these latest polls about Facebook from Reuters/Ipsos… [Read more…] about Polls: Facebook Faces a Major Trust Crisis

strat-GEE.com’s CES Survey Delivers One HUGE Shock

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Photo of CEA/CES logoAs most strata-GEE.com readers know, we conduct two short but insightful surveys every year. One survey is on readers’ intentions and plans for attending September’s CEDIA Expo. And the other covers the industry’s largest trade show – the International Consumer Electronics Show held every January in Las Vegas, NV – set to kick off next week on January 8th.

Conducted every year in December, our CES Survey has fallen into a fairly predictable response pattern. But this year something changed…something big…delivering us a huge SHOCK! [Read more…] about strat-GEE.com’s CES Survey Delivers One HUGE Shock

Rare Steve Jobs Fail – Apple Reportedly Will Shut Down Ping Social Network

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Graphic of Ping ServiceThe Huffington Post and the Wall Street Journal’s AllThingsD blog are reporting that unnamed sources at Apple have indicated that the company plans to pull the plug on its Ping social networking service, perhaps as early as this fall. Ping, a sort of Facebook for music was incorporated into their iTunes software back in 2010 and launched by famed company chairman Steve Jobs to great fanfare.

Why is Ping failing, even after a full marketing push by the industry kingpin?… [Read more…] about Rare Steve Jobs Fail – Apple Reportedly Will Shut Down Ping Social Network

Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation

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2012cesreport<January 18, 2012> The day before the International Consumer Electronics Show opens, the show promoter holds something they call “Press Day.” Press Day is a mind-numbing endurance test of the media’s stamina with back-to-back-to-back-to-etc. press conferences. Each press conference is supposed to be 45-minutes long to give the press 15-minutes to move to the next one. [Read more…] about Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation