Strategy in TECH...
On Monday evening (January 3, 2022), as part of their festivities kicking off the 2022 edition of the Consumer Electronics Show (CES), Vice President of Research for the Consumer Technology Association (CTA) Steve Koenig shared what the association believes to be some of the top trends in Tech today. Saying, “…we’ve witnessed an abundance of innovation across this whole season and certainly over the past year…”
Heading to CES 2022? Be sure to check the online version of the show schedule regularly, as Advertising Age (Ad Age) is reporting that CES has apparently removed “a slate of programs,” including several previously scheduled sessions and panels planned for Tuesday. The move is said to be a result of so many companies and executives canceling or otherwise pulling out of the show.
Strata-gee readers reached out to me on late Friday as word circulated that the Consumer Technology Association (CTA) was taking the unusual step of cutting the Consumer Electronics Show (CES) short by one day “…as an additional safety measure.” That is essentially all that an announcement from the association says about this decision, which on the face of it seems to call into question the safety of attending the event at all.
**SEE BELOW FOR STORY UPDATE** – On Tuesday, several large exhibitors independently announced that they would be pulling out of the Consumer Electronics Show (CES), scheduled to start the week-after-next in Las Vegas, NV. The reason given for these pull-outs was the rapidly spreading COVID-19 infections due to the emerging hyper-infectious Omicron variant. Major brands, such as Amazon, Meta Platforms (Facebook), T-Mobile and more said the rapidly changing COVID situation caused them to consider the safety of their teams and other attendees of CES 2022 – a major indoor event.
The Consumer Electronics Show – CES 2021 – opened this week with great fanfare, but no long taxi lines, no crowded booths, and no glitzy hands-on displays. That’s because this year, CES is virtual – or as the CTA (Consumer Technology Association) likes to put it, it is “all digital.”
Can they pull it off?
Saying they are putting “Health and Safety first,” IFA announces they have received the appropriate government approvals to hold a live, in-person trade show event in Berlin this coming September. The announcement was a dramatic departure from their previous announcement in April cancelling this very event. But will anyone choose to attend?
For many, many years the Consumer Electronics Show (CES) – an exposition hosted by the Consumer Technology Association (CTA) – was a huge part of the technology industry. In many ways, it was virtually the embodiment of tech – you HAD to go there to discover the latest products that were being shown to buyers so they could get their orders placed in time for the prime selling season starting in the fall of that year.
CES 2019 is over the hump, closing tomorrow. But the top tech stories are pretty big and pretty clearly defined – and will be quite exciting, when they appear…someday. The top tech stories include – LG’s rollable, bendable OLED displays, Artificial Intelligence (AI), 5G – the next generation wireless tech, 8K TVs, autonomous vehicles – both car and motorcycle, and Apple & Siri strike back.
As usual, 2019 kicks off in January with CES 2019 as the first event of the year. CES is the largest show in technology, showing a wide array of new technology products both real and unreal. An event that has steadily declined in significance for those of us in custom and commercial integration – in the past, CES illuminated brightly what was to come in tech that year. Now? Not so much…
CTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a power blackout that hit the Central and South Halls of the Las Vegas Convention Center on Wednesday afternoon. Social media was buzzing and many show attendees posted images of the darkened halls with some of the biggest booths – Samsung, Panasonic – quite literally in the dark.
There really is nothing sadder-looking than a technology tradeshow…without power. Considering the coverage we’ve seen about CES in the general media this year, that blackout could be a metaphor about the declining power the show holds over the market these days.
