Wal-Mart may be the world’s largest retailer, but when it comes to their ecommerce efforts…well, they’ve been much less than that. As behemoth Amazon.com continues to show strong growth, dominating category after category, Wal-Mart has seen its results lag.
Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”
See more on this new celebrity endorsement deal from Monster below… [Read more…] about Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products
As most strata-GEE.com readers know, we conduct two short but insightful surveys every year. One survey is on readers’ intentions and plans for attending September’s CEDIA Expo. And the other covers the industry’s largest trade show – the International Consumer Electronics Show held every January in Las Vegas, NV – set to kick off next week on January 8th.
Conducted every year in December, our CES Survey has fallen into a fairly predictable response pattern. But this year something changed…something big…delivering us a huge SHOCK! [Read more…] about strat-GEE.com’s CES Survey Delivers One HUGE Shock
<March 21, 2012> In a unique partnership, Rovio Entertainment, Ltd., creator of the popular Angry Birds game and Wal-Mart Stores, Inc. are coming together to offer exclusive Angry Birds clothes, plush toys, and snacks that will include clues to a new version of the game launching later this week called Angry Birds Space. The partnership offers benefits to both Wal-Mart and Rovio…but mostly to those Wal-Mart customers who are Angry Birds fans as items sold in the store will include “Golden Eggsteroid” clues to unlock levels of the new game. [Read more…] about Wal-Mart Gets Angry…Birds, That Is
<February 15, 2012> The NPD Group, a Port Washington, New York-based market research company said on Monday that total consumer electronics sales including both hardware and consumables, fell .5% to come in at a total of almost $144 billion. NPD’s data represents retail sales that the organization collects from retailers and totals. [Read more…] about NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down