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Wal-Mart Gets Angry…Birds, That Is

March 22, 2012 by Ben Leave a Comment

<March 21, 2012> In a unique partnership, Rovio Entertainment, Ltd., creator of the popular Angry Birds game and Wal-Mart Stores, Inc. are coming together to offer exclusive Angry Birds clothes, plush toys, and snacks that will include clues to a new version of the game launching later this week called Angry Birds Space. The partnership offers benefits to both Wal-Mart and Rovio…but mostly to those Wal-Mart customers who are Angry Birds fans as items sold in the store will include “Golden Eggsteroid” clues to unlock levels of the new game. [Read more…] about Wal-Mart Gets Angry…Birds, That Is

Filed Under: Consumer Trends, Retailers, Strategy Tagged With: Angry Birds, brands, downloads, games, Rovio, Wal-Mart

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