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You are here: Home / Archives for Head Monster

Head Monster

Monster & Noel Lee Must Pay Beats Nearly $8M in Legal Fees

January 4, 2018 by Ted Leave a Comment

On a Roll, Beats Files New Lawsuit Against Monster Seeking $100 Million

Photo of Dr. Dre and Jimmy Iovine
Dr. Dre & Jimmy Iovine of Beats

While you were drinking your eggnog or otherwise enjoying your holidays, the Grinch stole all the good cheer from Monster LLC and owner Noel Lee when a jury in the case of Monster LLC v. Beats, et al agreed with Beats and ordered Monster and  Lee to pay them $7,916,201.64 as reimbursement for their legal expenses.

And Beats has more bad news for the Monster camp… [Read more…] about Monster & Noel Lee Must Pay Beats Nearly $8M in Legal Fees

Filed Under: Law Tagged With: Beats, Beats by Dr. Dre, Beats Electronics, Dr. Dre, Head Monster, Jimmie Iovine, litigation, Monster, Noel Lee

Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products

November 6, 2013 by Ted Leave a Comment

Photo of Shaquille O'Neal with Monster Products

Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”

See more on this new celebrity endorsement deal from Monster below… [Read more…] about Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products

Filed Under: Brands, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Beats by Dr. Dre, Beats Iovine, Head Monster, Jimmy Iovine, Monster, Noel Lee, Shaquille O'Neal, Wal-Mart, Walmart.com

At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

January 18, 2012 by tjgreen82 Leave a Comment

Runway2>>See a full slideshow of the Monster Press Conference here<<

<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

Filed Under: Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: apps, Beats by Dr. Dre, CES, ClarityHD Micro, Diesel, Earth Wind & Fire, Gene Wang, HDMI, Head Monster, headphones, JYP Entertainment, Lance Armstrong, LiveStrong, Monster, Monster Digital, NCredible, Nick Cannon, Noel Lee, NPD, Renzo Rosso, Stefano Rosso, StreamCast, Vektr

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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