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Stefano Rosso

At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

January 18, 2012 by tjgreen82 Leave a Comment

Runway2>>See a full slideshow of the Monster Press Conference here<<

<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

Filed Under: Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: apps, Beats by Dr. Dre, CES, ClarityHD Micro, Diesel, Earth Wind & Fire, Gene Wang, HDMI, Head Monster, headphones, JYP Entertainment, Lance Armstrong, LiveStrong, Monster, Monster Digital, NCredible, Nick Cannon, Noel Lee, NPD, Renzo Rosso, Stefano Rosso, StreamCast, Vektr

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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