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Exciting New Study: We are in an Audio Resurgence!

April 18, 2018 by Ted 1 Comment

Nielsen logoWe live in a time rich in options for ways to connect with and consume content. If I asked you to pick which source was the number one method that adults aged 18 and older use to consume content today, which would you choose: Smartphone? Tablet? PC? TV connected device? TV? AM/FM radio?

If you picked that last option, AM/FM radio, you would be correct! Fully 93% of all adults use an AM/FM radio to consume content on a weekly basis. Surprised? Hold on to your hat…that’s just one of the many surprising results in new research study from The Nielsen Company that says we are now in an audio resurgence.

See more on this surprising study on the resurgence of audio with today’s consumer… [Read more…] about Exciting New Study: We are in an Audio Resurgence!

Filed Under: Consumer Trends, Industry Trends, Research, Statistics, Survey, Tech Trends Tagged With: audio, consumer survey, Nielsen, podcast, radio, streaming, TV

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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